How Many Bernie Sweatshirts Were Sold?

It has been a year since the iconic moment of Bernie Sanders sitting at the presidential inauguration in his warm mittens and cozy sportswear manufacturer, and people are still talking about it. The simple yet unique fashion statement made by the Vermont senator during the presidential inauguration went viral, with the meme of him sitting comfortably in his brown coat and knitted mittens circulating on social media platforms.

The Bernie mittens boom not only created a surge of memes but also a demand for the famous mittens merge that nearly broke the internet. Fans and followers of the senator wanted to get their hands on the same mittens Bernie wore during the inauguration. The demand led to an increase in sales of Bernie Sanders merchandise, such as sweatshirts, stickers, and t-shirts, among others.

The Bernie sweatshirts were of great interest, given their quality and hype associated with the Senators dynamic political persona. The concern for many people, however, is how many Bernie sweatshirts were sold? Here, we take a closer look at the figures.

The Bernie Sweatshirts Hype

The Bernie Sanders sweatshirts were among the most popular and highly sought-after merchandise after the viral mittens meme. Several merchandising stores ventured into the market to take advantage of the surge in demand. The hype surrounding the Bernie sweatshirts meant that many stores put up promotional discounts, bundle deals, and even giveaways to attract more buyers. However, the most significant hit among all stores was the Bernies online store.

Bernie Sanders official store always had merchandise with the senator's iconic catchphrases such as Feel the Bern and Not Me Us among others. But with the mittens hype, the store had to up its game and introduce sweatshirts with Bernie's image on them. The sweatshirts had different designs and colors and were available at varied price points.

Bernies online store received an overwhelming number of orders for sweatshirts within a few weeks of introducing the merchandise. The store sold Bernie sweatshirts worth an impressive $1.8 million within a week of their launch. The sales figures left everyone astonished and made it seem as though Bernie sweatshirts would be the new trend in fashion.

Factors That Contributed to the Sales of Bernie Sweatshirts

1. Social Media Platforms

The Bernie Mittens meme flew to unimaginable heights on social media platforms. The innovative way in which Bernie Sanders put comfort over fashion captured the attention of millions of people worldwide. The meme was shared countless times on Instagram, Facebook, Twitter, Tiktok, and Pinterest, among others, contributing to the Bernie sweatshirts' hype.

2. Perfect Timing

The Bernie sweatshirts' release was impeccable timing, considering that it was in winter when people needed warm clothing. Also, the release of the sweatshirts was during the pandemic season when people were spending more time indoors. The work-from-home arrangement and restrictions on indoor gatherings led people to seek comfortable and warm indoor clothing.

3. Political Ideology

Bernie Sanders is known for his unapologetic socialist political ideology, and the Bernie sweatshirts symbolized this cherished ideology. His vast following and popularity meant that a considerable number of people would purchase his merchandise to show support for his ideologies.

4. Curiosity Factor

The Bernie sweatshirts were right there with the meme-craze, making them stylishly unique. Most people purchased the merchandise out of curiosity, given the Senators legacy as a political leader.

The Bottom Line

The Bernie sweatshirts surge undoubtedly left a mark in merchandising history. The sales figures are an indication of the power memes and social media have in influencing peoples purchasing behaviors. Even though the hype around the sweatshirts may have died down, the memories and humor associated with the Bernie fashion statement will always be remembered.

However, its quite tricky to pinpoint the exact number of Bernie sweatshirts sold, but given the estimated $1.8 million sales figures from Bernies online store alone, it's safe to conclude that it was a significant number. The sales also show that social media and memes can create exceptional opportunities for business growth.