The processing industries of these underwear factories are all feeling weak. In particular, the volume of foreign trade orders has fallen seriously, and they have turned to domestic sales. The competition among the underwear factories of the same industry is quite fierce. Breaking through the domestic market, where is the breakthrough? Many underwear factories are in danger of closing their doors. Transformation is a word that is mentioned a lot. Compared with enterprises, how should we start? Listen to what the 17-year-old manufacturer of Guangzhou underwear factory ingorsports has to say...

Underwear factory transformation, breaking through the existing bottleneck is to establish a corporate brand, and if you want to truly establish your own brand and stand out among underwear factories in the same industry, you need to sort out the differences of your own brand. Only when differences are implanted in the minds of customers can they truly form a brand effect. So, as a very traditional manufacturing and processing industry, how can underwear factories sort out the differences between themselves and the same industry? ingorsports believes that it is reasonable to start from these 4 points.

1. Sort out the differences from the business philosophy of its own underwear factory:

The so-called underwear factory business philosophy is actually a kind of corporate culture, which is what kind of enterprise you want to become, and it is the soul of the enterprise. Maybe many underwear manufacturers say that our corporate culture is 'making moneyIn fact, thoughtful entrepreneurs are very aware that it is difficult for an enterprise without a cultural concept to become bigger and stronger. The same is true for underwear manufacturers. Many of our customers choose to cooperate with the same underwear manufacturer because they are interested in the cultural concept and social responsibility of the underwear manufacturer. In the past, many underwear manufacturers did not pay much attention to the business philosophy of enterprises, and now they are slowly starting to pay attention to this. Therefore, it is necessary to sort out the differences in the business philosophy of their own underwear factories for their own transformation and upgrading.

2. Differences in the promotion channels of underwear manufacturers themselves:

Today is the era of information explosion, the rapid circulation of information, and the variety and speed of people's access to information, so it is difficult for underwear manufacturers to use a single channel to promote the market. For example, in Guangzhou, many underwear manufacturers in Guangzhou developed their fortunes by relying on the way of having a stall in the commercial city of Guangzhou and waiting for customers to come to the door to receive orders. A few years ago, when the Internet and smartphones were not so developed, people looking for underwear manufacturers would go to the Trade City Market. Today, the traffic in the entire trade city market has dropped sharply, and it is difficult to catch a few decent customers throughout the year. So where have all the customers gone? Through what channels are you looking for underwear manufacturers?

At this time, you have to think carefully, where are the customers, can you still be like your counterparts, stick to the trade city stalls and wait for customers to come? Therefore, the promotion channel is also a hurdle for the transformation of underwear factories.

3. Differences of products produced by underwear manufacturers:

The difference of the products produced by the underwear factory itself is very important in this era of full of information, which is actually the characteristic. Many underwear manufacturers are saying, what are the characteristics of this product we make, and it is the same as that of the peers, then it is troublesome, have you ever thought about it, why do customers choose to contract with you instead of your peers, why? Choose your products, but not your peers' products? In fact, it is the difference between products or underwear manufacturers. You have to calm down and think about it, and refine these points.

Many underwear manufacturers have always only done OEM processing, doing everything and taking orders. It is a big problem without their own competitiveness. If the underwear factory wants to truly transform successfully, it must learn to 'focus' and sort out the differences between its own products or factories.

4. Sort out the differences in the promotion market of underwear manufacturers.

Underwear manufacturers want to truly transform, and the transformation of promotion channels is actually closely related to the promotion of the market. For different groups of people, different regions choose different promotion markets. This is the so-called crowd portrait. For example, our underwear is mainly aimed at young and beautiful girls between the ages of 20 and 30. What are the preferences and styles of these people? They mainly focus on Where? All these require the decision-makers of the underwear factory to think carefully.

In short, underwear factories will naturally encounter various problems during the transformation process, so the decision-makers of underwear factories should keep a clear head and be able to calmly analyze the differences between themselves and their counterparts. By transforming these differences into customer demand points, quickly entering the market, and presenting to the target customers, the transformation of the underwear factory is more than half the success.