I have been working in an underwear manufacturer for more than half a year. What everyone laments the most is that the number of orders for the underwear factory has continued to decrease in the past two years, and many underwear manufacturers in the same industry have closed their doors. The reason is that many underwear factories will attribute the reasons to external reasons, because underwear processing is also a labor-intensive industry. Without the effective support of brands, the profits of underwear manufacturers mainly depend on the number of underwear processing to win. With the influence of the external environment and the adjustment of national policies, the extensive development in the past is slowly not meeting the needs of the current society. In the next three to five years, more underwear factories will withdraw from this industry, and a new round of reshuffle will come. So what kind of underwear manufacturers will be able to develop by leaps and bounds in the future?

1. Underwear manufacturers with independent brands and core product advantages.

Underwear manufacturers have their own brands, but many underwear manufacturers probably only know the brands themselves, not the market and target customers. The real underwear factory brands that can be remembered by people must have their advantages that distinguish them from other underwear manufacturers, which is what we often call brand differentiation.

The importance of the brand is self-evident. In the past, many underwear manufacturers have developed rapidly thanks to OEM processing for some big underwear brands. However, the initiative is in the hands of others. Manufacturers can only earn a meager processing fee. Nowadays, this kind of underwear manufacturer does not pay attention to the brand of its own underwear, and only blindly OEM processing is slowly walking away from the edge of development.

Therefore, the underwear manufacturers that can develop by leaps and bounds in the future must belong to those underwear factories that have been focusing on their own branding for a long time, because such underwear manufacturers must have a longer-term vision.

2. Have their own unique advantages and only focus on underwear manufacturers that they are good at.

In reality, many underwear manufacturers are a hodgepodge of development. There are many types of underwear that can be processed and produced. For example, some manufacturers specialize in women's underwear. In fact, they are experts and experts in men's underwear. After further research, I found that Bifa 'specially makes' women's underwear, and women's underwear is divided into seamed, seamless, non-marking, etc. At the beginning, they are all good at it and can do it, in fact? What is the best thing about it, what are the advantages compared with other underwear manufacturers? It can be said that no line has its own unique advantage.

In the future, these types of underwear manufacturers will face huge challenges without their own unique advantages, and they will not know what they are best at. Because no matter how many things you will do, it will only show that you are complex but not perfect, and it is difficult for customers to believe you. On the contrary, only those underwear manufacturers who have their own unique advantages in the processing of their own underwear categories may develop by leaps and bounds.

3. Forward-looking vision, keen insight can keep pace with the times of underwear manufacturers.

With the convenience of informatization, the underwear manufacturers that used to blindly operate behind closed doors can only stand aside. Only those underwear manufacturers who can see the future social development trends and needs will develop by leaps and bounds. For example: as the post-80s, post-90s, and post-00s enter the society, these people are more self-seeking and independent, and are more likely to come into contact with some new things, including the popularity of the Internet, and everyone is a self-media.

The transformation and upgrading of underwear manufacturers is also imminent. The underwear manufacturers who have a forward-looking vision and keen insight to keep pace with the times will clearly recognize this point, learn cross-industry alliances, integrate resources, and take advantage of the situation. Always stay young, such underwear manufacturers can also develop by leaps and bounds.

Let's take a look at Guangzhou underwear factory ingorsports, a manufacturer specializing in seamless underwear for 17 years, a class A enterprise, and its own brand 'Fan Xueer' has been rated as a famous brand in Jinhua for many years. Over the years, ingorsports has been working hard in the field of seamless knitting, which it is good at, and only focuses on the customized processing of mid-to-high-end women's underwear. At the same time, it expands its business with the help of some new channels, and not only builds the popularity of the 'Van Xueer' brand, but also vigorously promotes women's underwear. New product research and development capabilities, 7 18-year-old women's underwear designers, 8-10 new sunrise women's underwear.

Nowadays, ingorsports underwear manufacturer has become the leader of Guangzhou underwear factory processing industry, and is leading the development of Guangzhou underwear processing industry.