As a traditional processing industry, the underwear processing industry is greatly affected by the market environment. With the application of smart phones, there are also many people who are micro-businesses of women's underwear. Influenced by information publicity, many owners of underwear factories will often go around and learn some cutting-edge knowledge of the Internet in order to expand their horizons. More underwear manufacturers will expand blindly and disorderly because of the decline in production orders, because the teacher is also talking about 'in the Internet era, everything must be customer-centricIt also virtually increases the risk factor of underwear factories.

In the previous article, underwear manufacturers analyzed the cross-border 'robbery' of the underwear processing industry in the Internet era, the editor also analyzed that the manufacturing industry, including the underwear processing industry, should pay attention. A large number of cross-border integration in the Internet era may defeat the Yours is not your peer competitor, but another completely unrelated industry. This really happened at the ingorsports underwear factory.

In October, ingorsports underwear factory received an order from a very well-known micro-business team in Taizhou. At that time, their boss took a fancy to our thermal underwear and placed an order for 50,000 pieces on the spot. At the same time, they found a manufacturer of women's bags and designed a women's bag. Through the appearance packaging, the thermal underwear was placed in the bag and sold together. Then they used their micro-business team to promote the sales in just two days. empty.

In addition, a customer in Guangzhou also found our underwear factory to process and produce a batch of women's underwear. They designed their own packaging and sold each box with a bottle of perfume. And the sales price and effect are also very good.

Through these two customer cases, once again, if you are a bag maker, you may not necessarily be the one who purchases your bags specifically for the sale of bags. On the contrary, the women's underwear purchased from the underwear factory may not necessarily be exclusively for sale. Underwear, it may be an unrelated industry that has never been thought of, such as selling perfume. Therefore, with the development of the Internet today, decision-makers of underwear factories must broaden their horizons and improve their own cognition. They need to pay attention to different Cross-industry integration.

With regard to the expansion of the underwear factory processing industry, I believe that under the overall sluggish market environment today, ingorsports underwear factory believes that the underwear processing industry, as a traditional manufacturing industry, should be more rational, strive for survival while maintaining stability, and keep the existing ones. Efforts to develop new customers and channels is king.

Internet fever continues to heat up, and decision-makers of many underwear factories suddenly feel a lot of pressure. Many underwear factories listen to teachers talk about 'Internet thinking, Internet genes, thinking that this is the transformation of the underwear factory processing industry, and does not really understand what is his real 'customer'.

Some underwear factories are good at making women's underwear with seams. Now I hear that seamless underwear is very popular, and blindly put into production equipment to make seamless underwear; some underwear factories clearly have their own advantages in processing and producing seamless underwear. Everyone started to make women's underwear with seams, put it into production, recruited people to make women's underwear with seams, and cut the feet to fit the shoes, thinking that this is centered on customer needs.

Is this really good? In fact, if you look back carefully, most of these underwear manufacturers are mainly OEM and do not have independent research and development capabilities. When the market environment is good, they may be fine. When the market environment is bad, they will immediately cut down this department and that department. When the department was cut off, naturally some people who were good at making women's underwear with seams had to be stuffed into the department that made seamless women's underwear. As a result, the overall skills of the personnel were uneven, and the products produced can be imagined. .

Some people leave their jobs because they can't adapt to changes like the underwear factory. When the underwear factory loses a large number of unique technicians, the future of the underwear factory is at stake.

Guangzhou ingorsports has been a manufacturer of seamless underwear for 17 years. It has been deeply cultivating seamless knitted clothing for many years, insisting on the production and processing of seamless women's underwear that it is good at, and not blindly expanding. Because of this, when When the production of other underwear factories was seriously undersaturated, ingorsports placed orders for two months; when other underwear factories could not sell women's underwear, ingorsports' women's underwear was rushing by customers... All these deep-seated The reason is that ingorsports has always focused on its areas of expertise, with a clear understanding and not blindly expanding.