Bra shopping.
Two small words that filled many women with fear.
Finding the right fit and style at an affordable price is a minefield.
Considering that the average size of the British bra is now 36DD, however most high street lingerie brands only meet the needs of DD cups, the task is, for half of women in the UK, more tricky.
Advances in fashion and technology mean we invented smart chips.
So why is the design and performance of most bras still so rough?
Start in Canada-
Uphouse ofAnesi, whose mission is to solve the status quo with a revolutionary new high
The tech bra they designed was able to adapt to changes in the size of the female breasts.
Brand founder Stephania Stefanakou, Jacob John and Leen Al-
Taher met at Ryerson University in Toronto where they studied fashion design, aerospace engineering and industrial engineering.
Apply their unique skill set to the bra design task and they enter (and won)
A college competition designed as a bra, claiming that it can eliminate back pain, the original red strap
There are marks on the shoulders, sweat on the chest and marks on the line.
Now, they are bringing the product to market through the Kickstarter event, which has raised 28,511 of the target of 38,806, with 20 days left.
The three men used engineering and technology to solve problems such as \"overflow\", wardrobe \"failure\" and hormonal tenderness, and claimed to have created a bra that \"really takes care of the female body\" and treated the breasts, instead of pushing up, minimizing, and twisting objects, respect them.
The underwear of the bra is metal.
Free of charge, the cup is made of flexible nylon and stays comfortable when the body changes, in line with the natural shape of the breast.
It can move the size of up to two cups and straps and it promises not to stretch if your breasts contract.
So whether your breasts are asymmetrical, growing or shrinking, you\'re pregnant, or you\'re about to get pregnant, the bra will fit perfectly. The Anesibra (
Anesi means comfort in Greece)
, Is also constructed using a cooling gel band that distributes weight evenly over the natural contours of the shoulder, reducing back pain.
In addition, unlike the foam commonly used in the bra, Anesi has moisture-
Sweat and antibacterial properties, keep sweat stains (and smells)at bay.
Their mission to build the perfect bra is to have the brand founder test 80 underwear prototypes and more than 30 gels and witness 20 complete bra design iterations through the hands of three manufacturers before
The technology of the bra is not only the first of its kind, but also the largest size --
Inclusive, will provide more than 90 sizes in full coverage and balcony style (
It is currently available in 40 years).
The price of this bra is 51 (
Plus International shipping)
The final retail price is £ 35.
The brand plans to expand to matching, equally supported shorts and a variety of colors including a full set of 6-
8 nude skin color.
You can make a commitment for Anesibra on the Kickstarter page here. HouseofAnesi.