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The British energy secretary, Edward Davey, was greeted with derision last month when he suggested that the way to handle the winter chill after a ten percent take up fuel prices was to wear a sweater.

His message seemed to be able to that keeping warm merely matter with the right clothing for the climate.

'As suppose!' was the response from fashion folk, for whom the sweater has been the hot thing not less two winters - given that a dog's head (a Rottweiler, with a snarling nose and panting tongue) growled from the catwalk with the Givenchy men's show.

Since then Riccardo Tisci of Givenchy has been the go-to designer for any cool Hollywood type shopping to look hot. The R&B singer Ciara arrived on the scene during New york Fashion Week this year in an oversize Givenchy T-shirt using a baroque-design panel printed with the front.

The fawn - a not-so-innocent Bambi - will be the Givenchy story of this season, as offered in a mini-edition to North West, the baby of the hip-hop singer Kanye West and his fiancee, Kim Kardashian, who has been seen in another Riccardo top patterned with bird of paradise blooms.

From Hollywood to Main Street, tale became media frenzy of this winter is either the big cotton sweatshirt, a version in high-tech fabric, or the original thick wool knit sweater, worn with a full, knee-length skirt as often as with pants. The faint suggestion of a skating skirt and top gives an indication of retro to your engine's overall look. Sharp brands which sent out variations using a 21st-century sweater girl include Kenzo, whose cloud-print top has are a best-seller in a brand that has been revived by Carol Lim and Humberto Leon.

And upscale houses like Balmain or Lanvin have joined the sweater club, though few of these sporty pieces are usually sent over the runways. Many have crept in via resort or inter-season collections or are provided directly to buyers. Other medication is part of something like a more accessible brand, like Alexander McQueen's flock of sinister black birds on a top from McQ, the house's more youthful, street-smart line.

Inevitably, the sharp, fast-fashion companies have followed monster. And that is just like well, and since the designer prices for quantity once to be able to considered sport and weekend wear are sky extraordinary. Click on net-a-porter and the fee for a sweater for helpful ideas designer labels is $2,000 to $3,000, with the Givenchy Bambi - soldout concerts almost everywhere - in Neoprene at $1,375.

The wool blend felt top by 3.1 Phillip Lim measures $950 and Christopher Kane's 'brain scan' pattern apparently is a bargain at $475. At the 'cheap' end, the prices for these upscale sweatshirts start about $150.

Why would the sweater business, once built on cashmere and class, have become a rougher, tougher and more androgynous supply? The current tops cross genres as well as genders: The basic materials tend to be high tech and presented in a street style; the sloppy shapes not meant in order to shapely or filled with feminine charisma.

It almost all a long way from the sweater girls for the 1950s who cuddled into knits that outlined their curves. Yet the lower halves that together with the modern tops can be conventionally designed: full skirts, others pleated and some long and slightly clear. Pants are narrow, recalling bulk of Lana turner photographed within a chunky sweater with taut knee-length slacks. The real difference is probable today any kind of femininity in the girly significance. Let's say that these are sweater women, rather than girls, that men should really follow flatter.