Lysanne Larose said in a formal complaint letter to the SimonsSimons clothing store, let\'s erect monuments for these women, not a series of bras --
Special appeal to the former chief justice of Canada, Beverly mclalin-
The recent promotion was named after important women in Canadian history, including the Beverly bra \".
Peter Simmons, president and CEO of Quebec City, said the campaign was \"poorly savored\"
The US-based company also apologized to the only living woman in the advertisement, mclaklin, for using her name and reputation \"improperly\" without her knowledge or consent
\"As president of La Maison Simons, I allow the use of the name of your Excellency Beverly mclakeland to sell one of our products without her permission or knowledge.
The initiative was of poor taste and I would like to express my heartfelt and most sincere apologies to the lady for this inappropriate use
In a statement released on Monday, \"the names of mclarklin and other women . \".
The apology included a commitment to the Ottawa women\'s shelter at McCullin\'s request, and about 10 days later, underwear ads first appeared on the newsletter to subscribers and on the Simmons website. 6.
There is no mention on the ad of the last name of mclaclin or other women.
But it used the slogan \"She was the first woman to be appointed Chief Justice of the Supreme Court of Canada\", next to a picture of a young woman who had nothing to wear but Beverly.
The price of Bralette is $29.
The campaign was also named after the late cabinet minister, Flora MacDonald.
\"She became Canada\'s first female foreign minister \";
A tight bra named after Gabrielle Roy
\"She is a famous writer whose words have had a lasting impact on Quebec culture \"; and a full-
Nellie Macron\'s insurance bra
\"As a writer and a prominent journalist, she fought for women\'s status as a\" qualified person \"in Canada,\" just to name a few.
When contacted by the Montreal Gazette.
Deputy to Simmons.
Philip Jude, president of marketing, declined to comment.
But, both on social media and in an interview with the Montreal Gazette, subscribers to the newsletter did not flinch.
Sandra Eber said: \"The next time you face a strong, capable woman, think about how cute she looks when she is undressed.
\"These women fight to make women recognized as human beings, they reach the highest level in the courts and in their field, and we simplify them to attractive, cheeky underwear, lysanne Larose said, he wrote a formal complaint letter to Simmons.
\"Let\'s erect monuments for these women, not a row of bras.
Simons\'s initial response to Larose was that the campaign was \"developed and approved entirely by women of all ages and in each field\" and was intended to highlight women starting a business.
\"Our intention through this campaign is to show the strength and character of women yesterday, today and tomorrow.
The letter to Larose continues to write that Simons are expected to receive a response and have received positive and negative comments.
However, after a story was published in the Montreal Gazette, the slogans were removed from the bra, leaving only the name (
Beverly, Rose, Nellie, Gabriel).
The bra was then removed from the shelves and from the website.
The mea culpa released on Monday included a commitment from the company to do better in the future.
\"Since 1840, the five generations of my family have been eager to build an organization that will never give up our values of respect, compassion and responsibility for the communities we live in.
Aware of my mistake, I have stopped and destroyed all materials related to this event.
Our organization will meet to ensure that we learn from this incident.
\"It also includes a commitment to support a fund-raising campaign launched by women\'s cornerstone housing this fall, which is working on a project in Princeton Street
Housing for 42 women in Ottawa.
Their fundraising target was $300,000 short.
The apology did not specify how much Simmons would donate to the cornerstone.
In past contributions, Simmons has donated different amounts to the women\'s shelter in Canada, the Aboriginal Women\'s Association and breast cancer research.
McCullin was Canada\'s chief justice for 17 years before he retired last year, the longest --
Served as chief justice in national history.
Lawyer Katie Black, spokesman for McLaughlin, said, \"Dear Beverly McLaughlin, thank Simmons for his prompt attention to the matter.
She is pleased to be making charitable contributions to the Cornerstone housing for women in Ottawa.
Tamara did not want her last name to be used because it could affect her position in marketing, and she initially urged Simmons to recognize her mistakes and to donate money to women\'s shelters and education programs.
She was satisfied with Monday\'s apology.
\"The work of a woman\'s life, especially those who work hard for all women to take it seriously and break the glass ceiling, she said: \"It should not be presented in a way that weakens them and makes them sexy. \".
\"It is encouraging that they have recognized the role they can play in maintaining outdated and suffocating stereotypes about women, or these metaphors that break information about reality and progress.
I hope that the donation to the women\'s shelter is only the first step.
After all, a large part of their profits come from us.
Csolyom @ postmedia.