. But what takes place when a sports endorsement goes bad? However when your athlete is caught with a hooker, tested positive for steroids or committed against the law?

Then what now ?? Well sometimes you loosen up and simply pull the ads off Television, sometimes you can the athlete and sometimes you make a public statement that what you are doing not condone that activity and this irresponsible behavior is not what we stand for and sack the quarterbacks endorsement known.

There are quite many associated with public relations sports endorsement disasters following which there are super successes with athletes such as; Tiger Woods, Lance Armstrong, Wayne Gretzky, Joe Namath and Magic Johnson. Individuals dollars of items have been sold at very expensive by such companies as Nike, Adidas, L.A. Gear, Wilson shoe and Reebok using high-profile athletes and endorsement tips.

Often when endorsements go bad it could be an advertising short-term headache. Other times if the is quick to act and ax the endorsement; they can put out press releases making theirselves look good because they don't stand for the kind of crap. Often they bring in more revenue for canning and athlete due using behavior compared to they did for endorsing them in the first place. Because like they say in public areas relations and advertising; all news is nice news. Please consider this in throughout the 2010 dwindles the future health of you business. Firm which stays ahead within the pack always be the business counting the amount at the end of 12 months!

The author is a

B2B Marketing consultant

working for a leading London based company