Within a few minutes of Nike posting the ad to its Instagram page, it responded to an attack on \"disgusted\" comments.
The picture is from Nigeria.
American model Annahstasia Enuke shows her underarm hair in the latest ad for the sportswear brand.
It shows 23-year-
On the Nike Women\'s Instagram account, an arm poses in an old sports bra raised in the air.
Nike then used the title of the model as \"big mood\" to thank the brand for not editing the image.
But while many people think it\'s beautiful and take a step in the \"right direction\", others think it\'s \"disgusting \".
\"No man, it\'s not freedom, it\'s not a\" I love my body \", it\'s one of the 6400 comments. \"No! ! ! Stop this s**t! !
This is disgusting, \"added another.
\"Just like please don\'t get me wrong, I\'m glad this woman has enough courage to walk around like this . . . . . . But it\'s terrible.
\"Not cute.
Stop this feminist bull, don\'t say it\'s okay. It\'s not.
\"This is wrong,\" said the third . \".
Known for its natural look, Enuke shares multiple photos on her personal Instagram page showing her underarm.
But the images were also left with annoying comments from trolls telling her to \"shave \".
While Nike has been accused of using this image for attention, many have defended the brand and model of the campaign, insisting that they should not get anything but praise and support, especially with the continuous development of society.
Views on gender and equality are changing.
\"Thanks to Nike for its support of nature,\" one person simply said . \".
\"Why is there so much hatred?
This photo is beautiful on many different levels.
\"I like the confidence of bras and models,\" added another . \".
\"This is an active human body. Let her be.
What is the question of nature?
Your hair opinion
Having body hair is not a problem, sadly, your standards are so high for those who don\'t even know you exist.
\"The Other Woman was angered because she asked people to stop shaming what they had chosen.
\"I\'m embarrassed that most of the negative reviews I \'ve seen come from other women, and it doesn\'t matter if you personally choose to shave,\" she said, \"it doesn\'t matter if you don\'t want to shave . \".
\"Stop shaming others, it won\'t make anyone sick or less because you\'re hairy.
\"Enuke praised the brand for choosing not to try to Photoshop her hair out of the event.
\"Amazing @ nikewomen team props because it didn\'t edit my body hair,\" she wrote on Instagram when sharing photos . \".
Last year, as part of an interview with \"Go into shine,\" the model and musician also talked about the changes in her view of natural beauty as she grew up. \"(My parents)
Instill a lot of selfconfidence (in me),\" she said.
\"I think I will be more reserved if I don\'t have a parent.
Since I grew up in a predominantly white area and I was the only black child, it was always difficult for me to see myself as a beautiful or ideal person.
\"When no boy will look in your direction, all the girls are picking on your hair, or putting things on your hair, or making comments, you\'re like, \"something\'s wrong with me.
In 2018, Nike showed NFL quarterback Colin kempenick in a new \"action for Justice\" campaign, after he was controversial about refusing to represent the national anthem to protest racial injustice across the country.