Today, if the underwear factory processing industry wants to develop steadily, is it enough to just do a good job in processing and production? The answer is no. Ingorsports has been a manufacturer of seamless knitted garments in 17 years, with an annual output of 12 million pieces of seamless knitted garments. Ingorsports underwear factory has developed so far that it believes that if the underwear processing industry wants to develop by leaps and bounds, it should pay attention to underwear factories. Brand Building. So how to develop the brand of underwear factory processing industry? Ingorsports underwear factory believes that these 5 steps should be taken.

We know that the construction of underwear factory brand is not achieved overnight, it is accompanied by the development of underwear factory, there are stories and waves, just like the growth process of a person. Let people go from unfamiliar to recognition and remember your process. So how do underwear factory brand building take 5 steps?

1. Do differentiated positioning and give play to your superior products.

In today's serious homogenization of the underwear processing industry, people recognize that the brand of underwear factory actually starts from the product. So the development of underwear today, whether in terms of material, function, or processing technology, has been divided into many types. Your factory may also be able to make some types of underwear, recruiting a few workers and introducing some equipment can also make it, but it does not reflect your advantages.

Take ingorsports as an example, since its development, ingorsports has always insisted on doing one thing well, the production and processing of seamless knitted garments, whether it is Ru0026D and design, or mechanical equipment, the skills of the workers in the underwear factory are all in the process of making seamless knitted underwear class products. Because of focus, so professional.

2. In the field that you are good at, expand the segmented fields that meet the needs of customers.

We know that underwear factories are 'good at' in a wide range of underwear processing fields, giving people a feeling of unprofessionalism, but if underwear factories stick to their own small single product field, the development will be slowly hindered. Because underwear processing is a very traditional industry, the barriers to entry are also low, and the competition is fierce.

Take the knitting industry in Guangzhou as an example. Many knitting factories in Guangzhou started out by making socks in the early days. The entry threshold is low, simple, and the technical content is low. However, it has gradually developed to today. The factory either closed down or changed careers.

ingorsports also started making socks at the very beginning, but Mr. Wang of the underwear factory has a great vision. While making socks, he saw that the competition in this industry is getting more and more fierce, and the rise of seamless underwear made Mr. Wang immediately Think about transformation. So very early on, the underwear factory gradually transformed from making socks to making seamless underwear. It started from a single category of seamless underwear and sports bras. So far, it has developed six major sub-categories in the seamless knitted underwear category that meet the needs of the market: Sports bra, sportswear manufacturer, body underwear, knitted camisole, 5/7 trousers, yoga clothes for women wear. Become the leader of underwear factory in Guangzhou in the field of seamless knitting.

3. Dig into the underwear factory culture and cultivate the brand of underwear factory

We know that brand includes popularity + reputation + recognition + association + loyalty. The branding of the underwear factory is inseparable from the development history, culture and sense of mission of the underwear factory. This is also one of the reasons why many underwear factories have encountered bottlenecks in the development of these years. At the beginning of their development, many underwear manufacturers were simply for the sake of making money, and they did not think about what they could bring to the society.

4. Set standards and enhance public awareness of underwear factory brands.

We want the underwear factory brand to be recognized by the public, and we need to ask ourselves from many aspects, such as the standard of underwear processing products, Ru0026D and production capacity, service capacity, etc. to become the leader in the same industry, and even learn from the example.

5. Multi-channel simultaneous development, let the underwear factory brand and product sales advance and retreat together!

The significance of underwear factory building a brand is to have the right to speak in the market. Underwear manufacturers who do not have the right to speak will always be led by the nose. The same women's underwear product, the same price, the sales volume with high brand awareness will be much higher, this is also because it has been recognized by people and has occupied the hearts of customers.

In today's development of the Internet, information is convenient, and underwear factories need to think more, learn more, and use more advanced tools to introduce their own brands if they want to quickly put the brand value into the hearts of customers.

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