In recent years, underwear manufacturers have realized that it is the dream of every underwear manufacturer to use the Internet to transform, but many underwear manufacturers have started to do Internet marketing very early, but there are not many underwear manufacturers with better network effects. So in today's era of increasingly fierce Internet competition, what should underwear manufacturers do to attract investment?

1. Do a good job of positioning, a width of one centimeter and a depth of one kilometer.

We know the rapid development of the Internet and the explosive explosion of information on the Internet, so if underwear manufacturers want to let customers find you in the sea of u200bu200binformation on the Internet, the first thing underwear manufacturers have to do is to do a good job of positioning and grasp Good direction, analyze your main target customers, their focus points, and focus on advantages - focus, customers should gather, and promotion should also be focused. The effect is not good, and it also greatly dampens the enthusiasm of the underwear factory's network operation.

Then the underwear factory really wants to do a good job in Internet marketing, it must learn to do positioning and sorting, learn to do subtraction, and focus! Learn to do one centimeter wide and one kilometer deep. Choose the most advantageous and best-selling product of the underwear factory as the combing product, and use this core product to drive the sales of other products.

2. Play steadily and keep doing it.

Underwear factories want to recruit customers through the Internet, but many underwear manufacturers will give up when they are doing it, thinking that the Internet is useless. In fact, what underwear factories have to do to recruit customers through Internet marketing is to do as mentioned above. Make a good decision, and then use various Internet channels and tools to keep doing it. You must have the determination to trial and error, and work hard to keep doing it. In fact, we have to think about it, underwear manufacturers do Internet marketing as well as offline marketing. The same reason, the same need for continuous investment and continuous summary. So it is the same for underwear factories to join the Internet. If a company wants to do a good job in Internet marketing, it is also a process of continuous optimization and improvement. What do our target customers pay attention to, which platforms and places will they appear on the Internet, and we will attract customers in those places.

3. Re-understand the way of combining online and offline on the Internet.

Underwear factories want to be Internet marketing and investment customers, but they should recognize the essence of the Internet. The Internet is a channel. For underwear manufacturers, it is a channel for customers to directly contact the factory, but in reality, many underwear factories Just thinking about selling products through the Internet channel will only limit the investment to an Ali platform, Taobao or Tmall, and underwear is a very common and popular product, when all underwear manufacturers crowd into this platform Afterwards, the competition has intensified, and the cost of investment is getting higher and higher, but the effect is not necessarily good. At the same time, for underwear manufacturers and processing enterprises, this method is not the best way.

Think about it, when our underwear factory is doing offline channels, it is also constantly retailing. If you buy one today, will I sell one? Certainly not. For processing enterprises, it is natural to recruit agents. This method of recruiting foreign trade merchants is more direct, and it is also in line with the situation that underwear factories are production-oriented enterprises.

Then the underwear factory also needs to think about this when doing online. In fact, the essence of Internet marketing is the same as offline traditional marketing, both of which are to find our real customers. Not all customers are caught by us, otherwise we will not be able to catch any customers.

At the same time, underwear manufacturers really want to attract suitable customers through Internet marketing. There is one thing that needs to be recognized. To do Internet marketing today is to learn how to spend money, not just thinking about saving money. Underwear factories do Internet marketing to save money. Money is an ability, and learning how to spend it is an ability!