The rise of e-commerce has a great impact on many women's underwear manufacturers. The rise of micro-business in the past two years has further impacted women's underwear manufacturers. This winter came very early this year. Everyone knows that this year's thermal underwear has also been sold very hot by micro-businesses this winter. So are underwear manufacturers suitable for micro-business? What should you pay attention to in small business?

Wechat business, to put it bluntly, is a way for everyone to use WeChat Moments, WeChat groups, etc. to promote and sell. Today, with the rapid development of the Internet, there are more and more mobile (mobile phone) users, and WeChat has hundreds of millions of active users every day. Then there are business opportunities where there are people. Wechat merchants use this feature to share and sell products through fission-style communication. The products sold through Wechat in the past two years, including women's underwear in the first half of the year and thermal women's underwear in the second half of the year, have also made many people a lot of money.

Guangzhou underwear factory ingorsports has been a manufacturer of seamless underwear for 17 years. This year, it has also sold millions of products through WeChat. ingorsports does not have its own micro-business team, but because our women's underwear products are of novel quality and style, and the price is very suitable for micro-business channel sales, many micro-business teams have found our underwear manufacturer to supply them.

So why are women's underwear and thermal underwear very suitable for micro-business sales? Because wechat business is the consumption generated by people's impulsive behavior, sharing through Moments and WeChat groups is to use people's fragmented time to see an advertisement to generate immediate impulsive behavior. As for women's underwear and thermal underwear products, as long as there are bright spots, the product style is also good, and if you try it on yourself, the products are also good, so recommending, sharing, and making good use of micro-business channels are naturally a good choice.

Then women's underwear manufacturers want to enter the micro-business, in addition to looking for a professional micro-business group to cooperate like ingorsports, if you do it yourself, you should pay attention to the following 3 points:

1. Women's underwear manufacturers must have a certain amount of stock.

Because micro-businesses use Moments to share, people's rush to the consumer industry. Therefore, once a customer takes a fancy to a certain women's underwear product from an underwear manufacturer, they must ensure timely delivery, otherwise the customer's impulse will pass, and a large number of women's underwear will be returned.

2. The price of women's underwear products should be reasonable and not too high.

Women's underwear as a micro-business is still the use of people's impulsive consumption as mentioned above, so the price of women's underwear should not be too high, because once the price is high, women will be very rational when choosing to buy, so it is difficult to achieve the purpose of sales .

3. Word-of-mouth communication is very important.

Professional micro-business team will have a team and a professional marketing planning team when doing micro-business sales of women's underwear. There are requirements for product shooting, copywriting planning, and sharing time points in the circle of friends. Therefore, women's underwear manufacturers must do these things well if they are engaged in micro-businesses.

Of course, for women's underwear manufacturers, it is better to find a professional micro-business team to cooperate with them instead of forming their own team. Underwear manufacturers are responsible for production and supply, and a professional micro-business team is responsible for sales. For example, Guangzhou underwear factory ingorsports has been a manufacturer of seamless underwear for 17 years. We focus more on the construction of offline stores and online platforms, as well as the construction of our own brands such as the official website of the company. Women's underwear manufacturer brand.

women's sportswear is an inevitable and critical part of being a manufacturer, and it's more complicated than just manufacturing products and serving customers.

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