To successfully start a business and create wealth is the dream of every entrepreneur. along with“National fitness”The influence of this slogan around us has expanded, and more and more people have fallen in love with such a fashionable and comfortable type of clothing. Therefore, many entrepreneurs have seen the huge development prospects of sportswear stores. The following editor will share the five rich tips that I have compiled in opening a sportswear store in recent years. (T-shirts are made to order) 1. Market research: Investors who open sportswear stores want to succeed in their careers, so they should start from the local market. At the beginning of choosing a franchise brand, you should first have a certain understanding of the sportswear manufacturer market in your city, especially the situation of your peers in the business circle around your store. If the consumption level of your area cannot be compared with that of economically developed areas, then you cannot easily blindly introduce high-priced sportswear (such as Victory, Yonex, Li Ning, etc.) Popular brands with high cost performance, such as the now extremely popular flash sportswear, have high-end quality and civilian prices because they are self-produced and sold without changing hands. After investigating the level of local consumers, you must select the consumer groups you will serve. If there are many football clothing brands around your store, and the competition is particularly fierce, then you can stagger your business scope and target casual sportswear or badminton clothing, and the effect will be better; or local consumers If you prefer sportswear manufacturer made in Guangzhou and don't like those made in other places, then you can give priority to joining the brands in Guangzhou……After clarifying these issues, determining the general positioning of the franchise brand according to these situations, and then looking for the franchise brand in a targeted manner, can achieve twice the result with half the effort and improve the success rate. 2. Psychological tactics: In order to obtain higher profits, the owner of a sportswear store must understand the consumer psychology of customers, find the most suitable sales method in the operation, and make every consumer feel that after buying sportswear products satisfy. Often instruct waiters how to communicate with consumers. Generally, if these can be done well, the sales of sportswear can be effectively improved. For example, after a sportswear agency goes through a process from incoordination to coordination, consumers will have a series of psychological changes. Consumers habitually buy. For products with low prices, frequent purchases, and small brand differences, consumers do not need to spend too much time choosing, and the purchase behavior is simple. agencies seek to diversify their purchases. Some consumers pay attention to price, so they don't care about brands. For this kind of behavior of consumers, the store can use methods such as promotion and price reduction to evaluate the price difference of similar sports clothing and encourage consumers to buy. 3. Display: The success of opening a sportswear store has a lot to do with the accuracy of its display. The accurate display comes from a clear goal, and the prepared display will also bring better business opportunities. Effect. On the display surface of sportswear, there is a phenomenon that the display area of ​​some sportswear is too large. In many sportswear, there are more than 3 rows. Such a display also creates an excuse for the monotonous variety of sportswear in the store, resulting in A store that should have around 120 sportswear may only have more than 50 on the shelf. The result is clearly insufficient to meet the basic needs of customers who patronize sportswear specialty stores. There is a large area of ​​vacancies on the shelves of the store, which may be a temporary shortage of goods in the store or other problems, but the result behind this phenomenon is nothing more than that the distribution center does not deliver in time. The purchasing department lacks the variety of sportswear purchased. The tally staff did not replenish the goods in time. The consequences of these three problems will inevitably affect store sales and image. What is the impact of a store with empty shelves on customers? Not only does the customer return with no success this time, but it may also be that the customer will never come to the store to shop. Therefore, we must be highly vigilant for such phenomena. 4. Brand positioning: the popularity of products in sportswear stores. is a special commodity, and its purchase depends entirely on how consumers like it. Because of this, whether the brand sportswear you want to join has a good local reputation and how popular the product is are all factors that need to be examined. According to the positioning of the brand and the style of the product, what percentage of the local people will be interested in buying this product? From this, you can judge whether your target customer group is sufficient. It should be pointed out that the popularity of sportswear manufacturers' products is the result of a brand's slow precipitation over the years, and it is also closely related to the company's advertising support. 5. Drainage tactics: The store is open. How to attract people to the store for transactions will directly affect the turnover of the sportswear store. It is recommended that the store owner print some leaflets, arrange employees to distribute in the business district during the low-peak period, and conduct interception-style distribution near the storefront before the peak period. It is also possible to arrange for employees to distribute blankets within a radius of 5 kilometers from the store during low-peak periods, so as to increase publicity efforts. It is also a good opportunity for brand promotion to increase turnover. The above are the five secrets to the success of sportswear franchise stores shared by the editor. If you want to join the sportswear industry, please contact us. Tel: 86-15815657313, Ingor is looking for some regional agents, join Ingor , maybe the next Ingor national partner is you!

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