Consumer Electronics Industry Research Center of CCID Consulting

Industrial economy to a change in the network economy isn't just a technological revolution, but additionally transformation of business strategy changes with zhanging your lifestyle. Using the advantage in the prominent e-commerce market, as well as to the network economy

Small appliances

Industry brings opportunities. Although a small proportion of Internet sales

Home Appliances

The share of sales channels increased year by year, but as an innovative new business model, in the immature market conditions, are usually still in the exploratory stage, small appliances B2C (Business to Consumer) e-business models from product planning, pricing strategies, marketing strategy , regional strategy to the move or in small household electrical appliance enterprises 'winter jacket.'

First, consider the fine line of products. Small appliances with low threshold, high returns and huge potential market capacity to draw in domestic and foreign household electrical appliance enterprises from various quarters to extend the series of small household appliances, which also contains many-name 'screwdriver factories', mixed products on the market today. I think how the future B2C e-commerce channel choice of small household appliances enterprises should plan to invest in this particular channel for high-quality, high performance product, walk fine line, to eliminate concerns of consumers of the service, function consumer confidence in electronic shopping.

Second, low-cost faiths. In small appliance B2C initial phase of development in emerging channels, the expenditure is competitive with traditional home appliances the strongest channels of competitive guns. Compared with the traditional channels of home appliances, B2C sales model to reduce the business into the store fees, promotional costs, inventory costs of running the store to under 20% with the cost, a couple of obvious cost advantages. Therefore, small appliances should be profit sharing profit e-business models to the customer, the network real benefits consumers and stimulate the desire to buy just as before.

Third, personalized Web services is primary. Personalized service to improve customer relationships, cultivating customer loyalty and increase online sales created has crucial effect, so how individual network marketing is very important. Current living standards certain consumers most likely to personalize the actual behavior, the network won't provide head to head services, and knowledge needs can be customized, personalized and timely understanding of consumer needs, respond quickly to provide paste the 'New' services. At present, some websites have been launched customized OEM products for consumers, consumers are free to the website of the 'material' in combination, produce an unique personalized products.

Fourth, the preferred regional market bigger and stronger. The latest status of this Chinese e-commerce market little household electrical appliances now does not possess the e-commerce business conditions across the region, so dedicated to e-commerce sales of small household electrical appliance enterprises can not merely grandiose, the pursuit of a national professional. For now, China's regional markets in the economic, cultural, differences in spending habits and so obvious, so concerned about the B2C e-commerce market of small household appliances enterprises, should have the product selection, market changing products, product pricing, logistics and services fully Taking into account the characteristics of regional markets, derived from regional market development for the future and lay a firm foundation of national development.

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