I heard such a story: The owner of a brand store specializing in women's underwear has been in business for a long time, and the business is always tepid. Not long ago, there was a women's underwear store opposite. Price reduction, come to field promotion to grab customers back first. As a result, you found that the women's underwear store opposite actually operated in reverse, not only decorated the store very luxuriously, but also gave women's underwear an inspirational brand story, and finally added an extra zero directly to the sign of women's underwear. What's even more bizarre is that the price increase actually sells better than the price decrease. Why is this? Why is there less and less market for bargains? How can we also sell our affordable women's underwear to a higher level?

First of all, people have already formed an inherent cognition: women's underwear is a close-fitting clothing, and it should not be sloppy. The higher the price of women's underwear products, the better the quality, and the more guaranteed the quality; No one likes low-end women's underwear products.

Secondly, with the improvement of people's living standards, it is the key that everyone pays attention to dressing well. For the sake of face and image, people are no longer willing to choose some low-priced and low-end women's underwear products, and low-end women's underwear can not meet the 'show-off needs' '.

Third, people have higher demands on experience and services when purchasing women's underwear products, and they are more willing to pay for experience and services.

So if underwear manufacturers and underwear dealers still blindly stay in the unpleasant 'cheap' and 'low-end goodsSome e-commerce operators may package and disguise high-end goods but have little effect. So what should you do to make your cheap women's clothes sell more advanced?

ingorsports, a manufacturer specializing in seamless underwear for 17 years, believes that it gives consumers a reasonable reason.

1. Raise the price of women's underwear and tell consumers: the cheap goods you buy are not low-end. In the case of ensuring quality, telling customers that your underwear is not cheap and low-end through storytelling, packaging, professional model display, etc. This is a common method used by everyone.

2. Help consumers create an expert image and tell them: You buy cheap underwear for your ladies because you know what you are doing. The reason why many high-priced women's underwear products are priced is because of the influence of their brands, so many people are willing to pay for it. In fact, you can also tell consumers directly about their pain points, 'Are you willing to pay more for a LOGO?After buying it for less than two days, I bumped into three of the same models” implying that consumers “choose you are the ones who know how to do it”.

3. Help women's underwear consumers to find a sense of belonging and tell them: You buy cheap women's underwear because everyone has the same feelings. Each generation has its own collective childhood memories. As long as you can awaken everyone's memory, this is the unique feeling of women's underwear products. This is why many women's underwear styles have not changed for decades and are still popular with the public.

4. 'Show off your capital' to consumers and tell them: the cheap ladies underwear you buy will be bought by people who are taller than you. In psychology, there is a very interesting phenomenon. When you find that someone richer than you buys a women's underwear product that you despise, then you will soon eliminate the psychological barrier and accept this women's underwear. product. For example: Fanke is not tall enough, a T-shirt of 29 yuan feels like a low thing to wear, but if even a literary idol like Han Han who is not bad starts to pursue parity and speak for Fanke, then When you wear it, it represents the same personality as Han Han, not the low-end goods of 29 yuan.

5. Give consumers the latest fashion experience and tell them: You buy cheap women's underwear because you are more fashionable than others. If we can't be taller, then we will make our women's underwear products and experience more fashionable and cool to win the favor of young consumers.

The times are constantly developing, the tastes of consumers are also constantly evolving, and people's demand for women's underwear has also undergone fundamental changes. The immutable brands are destined to be eliminated. We must constantly give our women's underwear new Value and significance can only occupy a place in the market.

In the office, various are considered essential since they are used to achieve particular tasks in the office. Among these , womens running clothes , tall womens sportswear, and fitness workout clothes are widely used.

If you have any issues with your women's yoga clothes, you will have to call the experts at Ingor Sportswear to assist you. Any of your enquiry is warmly welcomed.

Guangzhou Ingor Sportswear Co.,Ltd. are used to coming up with solutions while think about problems, also expressing the whole idea individually.

Guangzhou Ingor Sportswear Co.,Ltd.’s model also predicts (i) a positive effect of management on firm performance; (ii) a positive relationship between product market competition and average management quality (part of which stems from the larger covariance between management with firm size as competition strengthens); and (iii) a rise (fall) in the level (dispersion) of management with firm age.