Distribution characteristics and uniqueness of Guangzhou underwear industry

Guangzhou underwear industry is mainly located in the fourth district of the International Trade City. The main business scope includes bras, underwear, thermal underwear, swimwear and sexy underwear, among which bras and underwear account for the largest proportion, accounting for about 75%. Domestic sales in the underwear industry account for a relatively large proportion, accounting for about 60% of total sales. They are mainly sold to surrounding provinces and cities in Guangzhou and northern provinces (secondary wholesalers and retailers), as well as some online platforms such as Alibaba, Taobao and WeChat. . Foreign trade exports account for about 40% of the total sales, mainly sold to Europe, America, Japan, South Korea and South American countries.

After decades of development, Guangzhou underwear industry has become one of the representative industries with relatively mature market development in Guangzhou. As the first city in the country to be awarded the 'Famous Underwear Trade City in ChinaDifferent from the underwear production bases with a long history in Guangdong and Jiangsu, the underwear industry in Guangzhou has a relatively short development time, but it has grown rapidly. The characteristics of low price, complete products, fast update and convenient logistics are in absolute advantages in the market competition, and it is a rising star in the domestic underwear industry.

In addition to the competition of conventional products, Guangzhou production enterprises have formed a national seamless underwear production and processing center at an alarming rate by means of high technology and high investment, thus establishing a new advantage in Guangzhou underwear products, and it is also the reason that Guangzhou surpasses other A new highlight of the underwear production base.

At present, Guangzhou's imported looms for seamless underwear account for about 70% of the country and 10% of the world, and the production of seamless underwear accounts for 80% of the country and 30% of the world. The impact of the new crown epidemic in 2020 has accelerated the transformation and upgrading of the traditional business model of the underwear industry, and underwear consumption has entered a new era.

Due to the impact of the new crown, my country's traditional commercial services and other tertiary industries have experienced an unprecedented crisis in 2020, but some merchants in the Guangzhou market have timely and accurately grasped the new online consumption trend, and opened up the line with the help of anchors and live broadcasts The offline and online nodes have reconstructed the interaction method of traditional underwear sales channels. Nowadays, more and more merchants are beginning to explore new ways of selling goods through live streaming and private domain communities.