Recently, the Sino-US trade war has been 'in full swing' in major media, and many industries are facing huge challenges. Although the underwear processing industry is not involved, the new normal of the underwear processing industry has formed in 2018. Most of the challenges, you do Are you ready?

1. Underwear processing: small batches and multiple batches have become the new normal.

As a traditional manufacturing industry, underwear processing also uses a lot of labor. With the increase of labor costs and raw material costs in recent years, the unit price of underwear processing customers in factories has also increased. The rise of the Internet has brought convenience of information flow, so more and more underwear buyers are also worried about the pressure of the spot. Therefore, many underwear buyers prefer to purchase in small batches and customize in small batches, which is much less risky. However, for underwear manufacturers, this will inevitably lead to an increase in costs. Take seamless underwear as an example. Because seamless underwear is directly woven from yarn into finished clothes, the machine will have a certain amount of debugging and knitting process. The smaller the amount of underwear processing, the higher the possible share of the loss rate, and the corresponding unit price of underwear processing will rise.

The rising cost of underwear processing will inevitably affect the purchase quantity of customers to a certain extent. This is not a small challenge for underwear manufacturers.

2. Underwear processing: Personalized demands are increasingly becoming the new normal.

In today's era of individualized development and rich and colorful materials, people pay more and more attention to their individualized needs, and the same is true for underwear processing. People are not only pursuing underwear as an object, but giving underwear to other levels connotation, such as fashion. So how underwear manufacturers respond to market demand requires wisdom.

Guangzhou ingorsports has been a manufacturer of seamless women's underwear for 17 years. It has been insisting on independent research and development. The factory has hired designers with more than 10 years of underwear design experience with high salary. Every day, 8-10 new styles are launched. The underwear factory has an exhibition hall of nearly 1,000 square meters. , More than 5,000 samples are displayed for customers to choose and customize. At the same time also support customers to sample, to map custom.

3. Underwear processing: the choice of flexible supply chain.

In fact, the fundamental reason for the challenges faced by underwear processing lies in individualized consumer demand. From the perspective of the development of the underwear processing industry, underwear factories in the new era need to overcome these hurdles. First, the underwear supply chain channels are perfect and stable; second, the combination of online and offline multi-channel development and operation; third, underwear manufacturers must do a good job in supply chain for small batches, multi-batch quick response services; fourth, underwear factories plan to operate their own brands , plan ahead. These few hurdles can't be overcome, and they are just passive for others.

4. Underwear processing: It is necessary to speed up the construction of independent brands.

In today's era of diversified choices, it is very important for underwear processing and underwear factories to take customers as their 'things'. Therefore, underwear processing advertisements must be transformed from advertising to 'sale and pleasureecome the key point.

At the same time, it is very important to strive to build the own brand of underwear factory. If you want to build your own brand of an underwear factory, the methods and strategies must be adjusted accordingly. In the past, when an underwear factory made a brand, it would make up a story, so that the story could impress customers and occupy the minds of customers. What I can remember is some new things. This is also the reason why many underwear manufacturers and brands have grown from 0 to 10 billion in the past 3 or even 5 years.

In addition, it is very important to create a brand of underwear manufacturers to advertise, but in today's extremely simplified channels, underwear factories want to rely on advertisements to open up the market, and also want to put the idea of u200bu200bwool on sheep on customers, it will inevitably become more and more Not reliable.

5. Underwear processing: It is very important to retain talents.

In the new era, the core of the competition in the underwear processing industry is actually the competition of talents. Underwear factories do not intend to cultivate talents, and they cannot keep talents by pursuing small profits and forgetting the overall situation of long-term development. This is very common in many underwear factories. On the one hand, a certain important post in the underwear factory is missing people, and on the other hand, people in this post resign. The management of many underwear factories lacks a long-term view of the overall situation, superstitions the so-called 'great god, the benefits are unevenly distributed, resulting in brain drain.

In short, underwear processing is facing many challenges in 2018. The above five points are also the main problems faced by most underwear factories. Are you ready to deal with them?