In the film world, Belstaff leather jacket is always enormously exaggerated, pertaining to instance in the 'Dark Knight', 'X-Men', 'The Underworld', 'I am legend' and current 'The Expendables'. Nowadays, autumn new clothes on the ledge. They are not only fashionable, but also along with addicted to the fur legend. In 1994, 'Belstaff' was created as a nylon material of Belstaff, which breathe freely in hot days.In 1995, 'Beltech' was born as a better material in waterproof, breathe and protection.

In 1996, Franco Malenotti set Belstaff fashion company. The premise speeds up the steps of the brand on the clothing market. Belstaff possess a smart propaganda duo. The team often makes regarding the media to build up products. One advertising strategy is to sponsor the Hollywood blockbusters. Belstaff has sponsored a regarding famous movies. Vehicles of leather jacket always appeared in Marlon Brando's films, which improved the brand's leather jacket to be more famous. Sponsoring Hollywood stars to make movies is absolutely no doubt one of the effective publicity strategies to Belstafff. The Ocean Twelve in 2004, The Aviator and Weight problems of The Worlds in 2005, as well as X-Men, Superman Returns, Mission Impossible and The Departed in 2006, all these films once were sponsored costume by Belstaff.

With its famous reputation and high sales, Belstaff may have a number of honourable reputation, considering buying anything . its leather coats. On July 8, 2009, Belstaff leather jacket was the designated proprietary dress for the G8 leaders. Belstaff even launched a limited edition black leather jacket for the leaders. At precisely the same time, the brand designed the delicate women's dust coat for the first ladies. The boss of Belstaff--Manuele Malenotti once indicated to Reuters,' Each jacket is tailored and he's the signature of Italian prime minister silvio berlusconi'. In 2004, his branch company purchased business. There is an Italian flag and the G8 sign to the right chest pocket of the black jacket. The jacket is made from light and durable cotton. The jacket is not only waterproof, but comes with good air permeability.

The style of Belstaff jacket returns to the traditional and durable fashion line. The other adventure dress brands, such as C.E. Lawrence and Che Guevara, always go along making use of line. Malenotti declared that because the G8 was held in L'Aquila, so they wanted to show something about safe and protection. When the Summit meeting was over, the new jacket would also sell to individuals. The hundredth of product sales income would be donated to the earthquake foundation to support L'Aquila's local everyday people. After Labelux Group bought Belstaff, it planed to flourish the development of brand. Tommy Hilfiger and Harry Slatkin would join the plan too.

Tommy Hilfiger and Harry Slatkin are 15 years very good friends, who both invest Belstaff. Through this purchase, Harry Slatkin will work as CEO of Belstaff and Tommy normally requires up the post of the board member and business consultant. Harry Slatkin has established a new team, but he has not publish the designers at situated. Up to now, nearly 95% Sales Volume of Belstaff is in Europe, the brand will set in order to the international market in the next.