Today\'s bra is bigger than ever.
Not just the size of the Cup (
The average age of British women is 36DD)
But the same is true in business.
Marks & Spencer sells 21 million bras a year, and this fall Marks the 90 th anniversary of underwear manufacturers.
In honor of Claudia Cornell\'s visit to the retailer\'s profile in Leeds, see how the bra has changed over the last few decades. . .
1926: in 1914, American socialite Mary Phelps Jacob built the first bra ever on average on the 31st, which made the outdated bodice angry.
Determined to create a more comfortable choice, Jacob took two silk handkerchiefs and, with the help of the maid, sewed them together with some pink ribbons and tied them to the back.
It\'s a feeling.
She registered the patent and brassiere was born.
The simple white cotton bra M & S sold in 1926 did not change much compared to the original model 12 years ago.
For easier fastening, the 1930 s: 5b/BThe hook was introduced and the abbreviation \"bra\" was used for the first time \".
An American company called S invented the size of the Cup.
H Camp rate women\'s bras from number A to number D
However, British manufacturers did not start using the cup system until they were in their fifties.
M & S makes bras in white, pink and pink feminine satin tones.
Their stock sizes are 32, 34 and 36, respectively, referring to chest measurements in inches, one for \"big graphics\"38 in -
The dress equivalent to the 12 th14 today.
1940 s: 33 B during World War II, the government launched the utility clothing program, a way to ration fabrics, which means that clothes, including underwear, must be produced for a long time.
This bra is sold for six pence first and is made of hard peach satin.
The 40-year-old bra provides more support than the previous model, with adjustable straps and hook buckles.
The progress does not extend to the size of the Cup, and the bra is still only available in the small, medium and full categories.
This reinforced \"torpedo\" shape is popular with women on the factory production line as it provides more protection.
1950 s: 34 c sweater girl from Hollywood was born and the woman wanted to imitate the plump pin
Marilyn Monroe is one of them.
The bra is tapered and the cup is large enough to be filled with \"forged \"--
The padding inserted into the bra gives the impression of a larger chest
Lady who is not satisfied with her natural curve
More detailed bra for the first time-
The rear hook has three settings, and the extra firm stitching around the cup provides more support.
1960 s: 34 BFalsies is out, and Playtex has launched a \"go through your heart\" bra that promises to \"lift and separate.
M & S followed a similar design.
According to today\'s standards, the average size of the bra sold by M & S is 34, medium cup, and the price is about 6 shillings and 11 p.
Equivalent to 10. 40 today.
This bra is considered revolutionary by Bri-
Nylon and Leka with Nottingham lace add color to the touch of a woman.
Women are still washing their underwear by hand and instruct them to \"wash often but not Cook \".
1970 s: 36 B women\'s rights movement is in a consistent pace, and those who do not burn their bras ask them to wear more vibrant and psychedelic shades.
Since 1961, contraceptive pills have been widely used by British women, which means that the average chest size has increased to 36B due to fertility hormones.
The bra is tailored for control, with thick paneling on the sides and slight fan lace on the edges.
M & S has introduced the cup size with bras suitable for A, B, C, D and DD sizes.
1980 s: 34 c with the arrival of \"power suit\", the fashion of women is a bit masculine.
Women want to look and feel tough in the board meeting room, but ask to wear something soft, feminine and floating under a custom shirt and jacket.
The Commercial Street is going through a boom and M & S has launched a campaign to convince women that their underwear drawers are not complete unless it has at least three different styles: Classic T-
Shirt bra, shoulder-less bra and back-less bra.
For the first time, a woman\'s underwear was designed not only for the wearer, but also for appreciating the male eyes.
1990 s: 37 The era of supermodel has arrived, Czech Republic-
The born beauty Eva Hertz Gova appeared in front of the famous \"Hello Boy\" Billboard event.
The cleavage came back with a bang, triggering so-
It is called \"bra war\" between manufacturers because many people have launched their own bras.
Enhance the design.
However, this is also the time when the number of female fitness members has increased, followed by the fact that fitness is not suitable for wearing a dress bra.
Special sports bras have been introduced to \"minimize boundaries \".
The early model is made of breathable Aertex fabric and has Velcro fastening.
The M & S sports bra costs £ 5.
But by today\'s standards, it\'s original.
Today, M & S offers a range of sports bras for varying degrees of impact
From gentle yoga to high-
Exercise intensity.
They even commissioned a \"boob bounce\" study at Loughborough University to analyze the movement of bust images at different activity levels.
2000 seconds: 36 CBoobs are getting bigger.
Women gain weight and breast implants are becoming more and more popular, meaning the average chest size in the UK is now 36 C.
Most major manufacturers, including M & S, are starting to store bras in larger E, F, and G cups to meet larger chest needs
Natural or human. made -
And fit up to 44 sizes.
The average age for girls to buy the first bra is 11 years old, and M & S has introduced basic, non-
These pre-wired \"first bras\"teens.
The 2009 M & S offers a perfect fit bra combining memory foam technology.
When heated by the wearer\'s body, the bra is shaped to fit perfectly into a female figure.
2010 s: 36 DDToday, M & S has 1,300 styles of bras on sale, ranging in sizes from AA to K cups.
50,000 women were measured every week.
Wonderbra\'s partnership with Eva Herzigova proves how successful the super model\'s endorsement is, and in 2012 M & S teamed up with British model Rossi Huntington --Whiteley.
The underwear collection was a huge success, with 430,000 pieces sold in the first year.
These designs are deeply influenced by the retro fashion in their fifties, with silk ornaments and French lace.
However, unlike the original bras they are based on, the Rossi collection combines modern-
Designed to withstand the daily Technology of washing machines.
Intend to wear low
Cut the neckline and gently pad the cup to gently promote the cleavage.
2015 of women pursue a softer, more natural look.
With this in mind, M & S re-launched the plaid lace bra based on the 1972-inch design.
Soozie Jenkinson, head of underwear design, said: \"This is an opportunity for you to have an M & S history.