Finding a great place to show your products, services and websites for free in the online world is everyone\'s dream --
Facebook has achieved that.
With hundreds of millions of Facebook users and thousands of online communities to choose from, Facebook brings potential customers one step closer to you.
It\'s no secret that Facebook can help you with online marketing.
However, I know there are a lot of people who think it is enough to just register on Facebook. . . it\'s not.
Your Facebook success story is over before it starts!
Marketing on Facebook is more than just creating profiles, and more.
Getting your fans involved is the key.
Instead of being a brand, be a community that they like to be a part.
In this post, I will tell you how to use Facebook\'s media to increase your customer base and keep the customer base you have!
Create your presence on FACEBOOK 1.
Facebook profile: you are building your identity by creating profiles for yourself or your business.
This will make it a long way to go in developing relationships with other users and positioning your business.
Your profile allows you to interact with people in your personal name, especially if it\'s a local business.
Some aspects of the profile page: o profile picture: Always take your best step forward, which means using the most flattering picture as your profile picture.
No matter what they say, a book is judged by the cover.
I met M. A.
C. profile of makeup and think it is very attractive with the color used on the face.
Hundreds of indifferent people who don\'t have time will decide whether to add you or not based on your photos.
So make sure you get this right!
O add friends: Don\'t wait for things to happen after creating your profile.
Add new friends every day and your messages on Facebook will spread.
Before you know, you will start your day by accepting requests from friends!
However, make sure that the number of additions does not exceed 25-
30 people a day because over-adding will remove your profile from Facebook.
O Wall: this is the main platform for you to interact with Facebook users.
However, only when relevant will information be posted on the wall and the member\'s activities be commented.
A cafe once commented on my position in food. And there!
Personal contact was established in a second!
I know I\'m going to this place a lot.
However, make sure you don\'t spam people every other day or they may remove you from their friends list.
O photo albums and videos: Photos and videos are a great way to showcase the latest collection of products.
I know a lot of people who like to see what\'s going on behind the scenes when taking pictures or when the Baker is working magic in the kitchen.
Also, most Facebook users are looking at photo updates first.
So start shooting with your camera! 2.
Fan Page: The Facebook page, the fan page, is designed for businesses, brands, companies, products, and celebrities.
It enables public figures, organizations and other entities to create real and public presence on Facebook.
You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying posts on the wall.
Unlike Facebook profiles, everyone on the Internet can see the page and it will be better in the long run --
Build long-term relationships with your fans, readers or customers. 3.
Group: The Facebook group allows people to gather around a common cause or activity to express their views.
One of the best features of a group is the ability to send messages directly to a member\'s Facebook inbox.
It\'s a great way to form a community and help your brand image.
Nowadays, it is almost necessary for movies to establish their own existence on Facebook.
Facebook users are looking for the release time of the movie here.
The good thing here is that you can send bulk invites to your friends, and this is done manually on the page.
Groups are often better placed to host quick and positive discussions and attract attention. 4.
Activities: in short, the Facebook campaign can help you get in touch with your target audience and invite them to your event, even if they are not on your friends list or your fan list.
Events can be created separately or even from profiles, pages.
What I like is that Facebook lets you choose between public and private events.
Let me explain the difference.
Although I am not a \"friend\" or a \"fan\", I received an invitation to perform next month at Alanis Morissette.
This is a public invitation for a public event that anyone can access and RSVP it.
However, if you want to maintain an exclusive list of guests, choose the \"private\" option, and no one can see the event page except for the person you choose.
If you plan to post or celebrate a landmark event, the \"private\" option allows you to selectively invite people and give details on pages that others cannot access.
Next step: How to use FACEBOOK for online marketing social media marketing is still in its infancy.
I think this is an advantage because there are not many established rules you can try different methods and techniques.
However, if you don\'t want to try, here are some tried and tested methods to ensure success: 5.
Stay unique and keep updating: nothing is more boring than a plain Facebook page.
Add a lot of personality and fun to your profile.
If possible, try creating an app for your page.
Provide something different to keep them coming back instead of having them wait for your update.
If you look at Dell\'s Facebook page, you will find that it will keep updating its status and provide new information about its products and technologies. 6.
Who says size is not important? Use a large picture of your profile.
Using big profile pictures is one of the best ways to brand your Facebook page.
Facebook allows images up to 200pix wide x 600pix high to be used as profile image pages.
In this way, you stand out from the crowd.
Look at Bob Marley or Johnny Depp\'s page on Facebook and you\'ll know what I\'m talking about. 7.
Mark fans in photos: you can mark your fans in photos of new collections and even ask them to mark themselves in games or matches.
Musician Lenny Kravitz uploaded photos of his concert in Italy in 2009 and asked everyone to tag themselves.
When the latest news of being tagged appeared on the fan\'s wall, it gave him good publicity. 8.
User-specific landing page: use different pages for different groups of people.
Take new users to a page that encourages them to \"like you\" or to a page that they find interesting enough for them to keep coming back.
Members/fans can be directed to a wall or game page that they may be interested in.
The Red Bull profile page is designed in such a way that the user is prompted to \"like\" the page while the fan is taken directly to the wall.
You can get innovations in designing landing pages and targeting different people. 9.
Reward loyal supporters: encourage loyal supporters to join your page and reward them.
Labels or badges, such as \"Month Members\", can be placed on their profile for viewing.
A happy customer on Facebook can give you a lot of attention.
Remind users to like and share information about you.
When their friends see updates on the news feed, there is a good chance they will do the same. 10.
Use contests and voting: hosting contests encourages fans to interact directly with you.
Domino\'s \"Show us your pizza\" is a game where people can send photos of the Domino pizza they ordered.
The best photos will be picked by Domino and the photographer will receive a $500 bonus and have the opportunity to show his photos in the ad.
This has received a lot of attention from Facebook users. 11.
Actively participate outside of your page: Use Facebook search to find other Facebook pages related to your industry or topic and start actively commenting on their posts and updates.
This is a great way to build relationships in your industry and even add credibility to your business.
If you are willing to provide free advice on the community and discussion, this will encourage people to check your website. 12.
Integrate the Facebook social plugin into your site: When I go to CNN\'s site, I can see what story my friend \"likes\" or my friend is on IMDB\"
The Like button on the site enables users to share pages on the site back to their Facebook profile, and the recommendation button provides users with personalized suggestions for pages they Like.
You can add more buttons on your site, such as boxes, comments, live streaming, etc.
With this, you can see for yourself what your goals like and design your products/services accordingly.
You can also integrate the Facebook Connect plugin in your blog, which will allow Facebook users to leave comments on your blog without registering.
Their comments will be posted immediately on their walls and will be visible to all friends.
So, you get a lot of exposure effectively without doing too much! 13.
Market: using the Facebook market, you can buy and sell anything using the listing service.
The marketplace app page displays all the latest listings in the network.
The difference between the normal list and the market is that you don\'t see another boring business list, but they show up as updates to the site itself.
For example, when \"John is selling abstract art\", the sales list appears in the news feed.
\"In this case, John can be a\" friend \"of you and even of your friends \".
You can find on Facebook what people want, what they provide, and how you connect with these people.
The page is like this: 14.
Don\'t just write for the teen audience: it\'s time for us to get rid of this misconception.
There are no young people on Facebook.
Although Facebook has many young people in the 16-25 age group, we see an increase in the number of other age groups that use Facebook regularly.
According to Pingdom, 61% of Facebook users are over 35 years old.
Actually, 26-
Group 34 and 18-
25 age groups in the United States and Britain.
So make sure to communicate with your goals in the right way.
Innovative activities you can check out some of the ideas in these pages: H & M: very interactive Facebook profiles.
It shows all its new series, easy to operate.
Victoria\'s Secret PINK: Pink challenge: Design your own look.
Lacoste: a simple and elegant way to display a product on a Facebook catalog.
Red Bull: Keep track of sports people on Twitter, action sports, Red Bull Internet TV.
Digicel: the game where you pop up balloons.
The top ten players won the honor and one player won the phone.
Starbucks: Manage your card online.
Disney: Watch trailers, old clippings, status updates on Disney movie news.
Facebook will remain as a marketing tool.
Many people gave up because they didn\'t get the results they wanted immediately. e.
Sales rose sharply.
However, see marketing on Facebook as a step-by-step process: you build trust, traffic first, and ultimatelysales.
I hope my advice will help you to see that day soon!
Do you have any ideas you can add to this article?