You\'re soaking in it

by:INGOR SPORTSWEAR     2019-09-24
\"Advertisers know what the power of women is,\" one self-explains.
Promotion of \"women\'s family Magazine.
The ad shows a stylish woman who is connected to a huge computer and measures her whimsy with charts, bulbs and tape.
The magazine insists that, like a machine, it captures the pulse of women\'s desires.
It claims to be able to navigate many of the elements of \"female power\", including \"sales power \"(
\"She found a good idea in her favorite magazine and suddenly the whole town was sold! \")Power of will \"(
\"Can you stick to nine ? \"
Daily diet for more than 4 hours in a row \")
Of course, \"purchasing power \"(
\"Didn\'t the power of her wallet bring a new smile to American businessmen ? \"). That was 1958.
Nowadays, advertisers are often more sophisticated in execution, but their main information about women has basically not changed.
Give us a new lipstick, a fresh lipstick in order to play our strength
Scented wax, or in the case of a flick of a chick frequented by Mel Gibson, \"What Do Women Want\", \"egg pantyhose, Wonderbras, or Nike sports gear. The movie --No.
After a month at the theater-
Gibson plays Nick Marshall, a pompous advertising executive known as \"T & a King\" for his successful rule of Swedish bikini
Baby ads
But Nick\'s campaign has made female consumers feel cold, and he has lost to Darcy Maguire, the prodigy of the women\'s market (Helen Hunt).
Nick\'s boss explained that while he was more satisfied with Nick, men no longer dominate the way advertising costs are used.
Once Nick gets the ability to read women\'s minds-
After the unfortunate events of mousse, hair dryer and bathtub-
For readers of the age of fanatical advertising, a story that can only look romantic unfolds: Nick and his nemesis Darcy fell in love with the Nike story board, brainstorm ways to convince consumers that \"Nike wants to empower women\" and \"Nike is a state-owned enterprise\"of-the-
Art, the core power of women.
What women want is more than just Mars.
Venus sex typingit\'s a feature-
The length of the product placement, an discordant reminder, is that the entertainment media has been snapped up by the vendors of hair glue and Honda.
This is not to say that the news media is banned.
Take ABC, Disney\'s news giant, for example.
In November, after the ABC accepted the high cost of Campbell Soup, reporters Barbara Walters and the View crew turned the eight episodes of their talk show into paid ads for canned soup.
Hold \"soup-
\"Sip the game\" and sing \"M \'M! M\'m! Good! \" jingle on-
Air, they fulfilled ABC\'s promise, \"the owner will try to weave a message of soup in their regular show --air banter.
\"In the third month after Disney bought a stake in the pet.
Com, the company\'s scathing sock puppet mascot began appearing as a \"guest\" in Good Morning America and the night line.
\"It was a sad day, when Diane Sawyer told her question to a sock on the stool, a man\'s hand raised his ass, but, in today\'s media atmosphere, this is the so-called \"synergy effect \".
How the increasing infringement of advertising on every segment of the mass media affects our culture, especially those women who think they will ask pioneer advertising critic Jean Kilbourne, \"Can\'t Buy My Love: the author of How advertising changes our thinking and feelings.
Kilburn, a favorite in the university\'s lecture circle, produced some videos as part of a global media literacy program, especially \"gently killing us,\" which was first produced in 1979, re-made in 2000 as \"kill us gently III \".
Here she shares her thoughts on the impact of advertising on women, children, the media and the cultural environment ---
And explained why there is no redemption in the Nike sports bra.
Mel Gibson and Helen Hunter made a Nike ad in what women want, one of the women in swooshed-
Voice while wearing sportswear --
Over assured her that the road doesn\'t care if she makes up or not, and she doesn\'t have to feel uncomfortable if she makes more money than the road ---
Basically, freedom and liberation are equal to a $150 pair of running shoes.
This is definitely typical of female advertising.
Commercial ads in the film say women who are not satisfied with the quality of the relationship can ease their frustration by building a more satisfactory relationship with the road.
There is no indication that her relationships will improve, but the road will love her anyway.
Advertising always keeps us away from anything that can help us find real changes in our lives.
In the most interesting scene of the movie, when Mel Gibson found out how painful it was to wax his leg, he wanted to know, \"Why would someone do this more than once\" is a very good question.
But, of course, the film did not go there.
Real Solution-
Stop waxing or challenge unnatural beauty standards or ask men to grow up-
Never provided.
Instead, the message is that we have to continue these painful and humiliating rituals, but at least we can escape for a while by tying our laces and going out for a run.
\"What Do Women Want\" shows a very profit-seeking advertisement for women.
You have been working on this industry for decades.
Does it look accurate to you? It\'s not far.
Like movies, advertisers are a bit slow to focus on women.
Initially, they did it through cooperation. Feminism of choice
Virginia Slim equates women\'s liberation and slavery for tobacco with the petty slogan of the post-80 s, \"you \'ve gone a long way, baby \";
Not long ago, it launched a campaign called \"Find Your Voice.
\"Then there are countless advertisements that turn the women\'s movement into the pursuit of women\'s products.
Before the appearance of fabric softener and spray, have you ever had something like static adhesive? Recently, advertisers have discovered what they call \"relationship marketing\", \"creating ads that leverage the needs of human couplets and relationships, which in our culture is often seen as the needs of women.
Advertising and a bigger culture usually means that women fail if we don\'t have a perfect relationship.
Of course, there is no \"perfect\" relationship in real life.
Why they are so prominent in advertising is part of the advertising mentality.
Think about \"what do women want\"-
At the heart of the film is an advertisement, literally and visually.
Everyone lives in a spectacular apartment, and they are all thin and beautiful, and Mel Gibson has made this incredible instant shift.
He was an asshole in the beginning, he was ruthless, he told some insulting jokes, patronized the woman who worked with him, but because of his new ideas --
He has a direct understanding of women.
In half an hour, he became a great lover.
Once, his daughter told him that he had never had a real relationship in his life, but at the end of the film, he had a real relationship with his daughter and his new joy.
The truth is that most men do not gain insight into women by solving problems quickly, but build close relationships with them over time, sometimes painful.
In the world of advertising, relationships are instant, and the best is not necessarily relationships with people: Passion is soap, happiness is perfume, and new freedom is maxipad, the miracle is that bread feels good, tea bags, and peace is diapers.
Advertising actually encourages us to build relationships with our products.
I\'m watching a TV guide right now, and there\'s a Winston cigarette advertisement on the back cover, and a woman says, \"I\'ll smoke a real cigarette before I find a real man.
\"There is also a four different photos of a man and four different women, with the copy saying,\" who says a man is afraid of promises, he has had the same backpack for years.
In another ad, a young lady in a beautiful sweater said: \"The ski coach disappeared after a training session.
Fortunately, there is no sweater.
\"A car attraction implies that a civilian coupe will never tell you,\" it\'s not you, it\'s me.
I need more space.
I\'m not ready to commit yet.
\"Maybe our chances of building lasting relationships with our cars are greater than those with our partners, but the solution is definitely not to fall in love with our cars, or to rely on them, not each other.
Basically, men are not credible except for the guy.
Darth is never disappointed that love is fleeting, but diamonds are always prescriptions for lowering expectations. is the core message of advertising that relationships with humans cannot be expected, especially women.
The message is that people will only be reluctant to commit and not trust them.
Heterosexual women, these are almost women in advertising, are told that it is normal in their lives not to have too much expectation or get too much from men.
This normalizes abnormal behavior. -
Extreme male violence and widespread male indifference-
By strengthening men\'s reluctance to express their feelings.
Of course, this is harmful to both men and women.
Mel Gibson, in what women want, did be able to \"get into women\'s psychology\", personal thoughts, and so on, and after he waxed his hairy legs, made them into an egg pair of pantyhose.
Is it unusual for advertisers to suggest that the nature of women can be found in cosmetics and commercialism?
The central message of advertising must be what we buy.
Perhaps the most insidious thing is that it requires very human, very real feelings and desires, such as the need to love and be loved, the need to really connect, the need for meaningful work, respect, and this feeling of the product.
It tells us that our ability to gain love depends on our appeal.
As most of us know so far, these images are unrealistic, unhealthy, implant leaks, anorexia, and overeating can be fatal, in real life, model Heidi ·
So why is the picture in the advertisement still so influential to us? Most people don\'t think advertising will affect them.
But if this is true, why do women whose companies spend more than $200 billion a year on advertising not buy because we are superficial, vain or stupid, but because the risks are high.
Overweight women do face bias. -
They are unlikely to find a job; they\'re poorer.
As the wife grows older, the man does leave the wife to a younger, more beautiful woman.
With obvious contempt and real
The consequences of life for women that are not measured.
These pictures keep us consistent.
These pictures teach girls what to expect from themselves, boys, sex, each other. Girls receive terrible messages about sex from advertising and pop culture.
One ad featured a young woman in tight jeans: \"The first thing he noticed about you, he said, was your great personality. He lies.
\"The girl was told that the boys always go out and have sex and the girl should look like it\'s ready. (
But God will help them if they do. )
For girls and women, the emphasis is always desirable, not the agent of one\'s own desires.
Girls should be innocent and seductive, virgins and experienced at the same time.
Girls are the target of special attention in the food industry.
The obsession with thin is to cut the girl\'s figure and make sure they are not too strong in any sense.
A fashion ad I use in my presentation shows that there is a very thin, very young Asian woman next to the copy of \"The more you reduce, the more you add.
\"Adolescent girls often receive the message that they should be self-deprecating and that they should be less than they are now.
The girl was told not to speak loudly, not to speak too loudly, not to have a strong appetite for food, sex or anything else.
The girl is silent in the advertisement, usually covering her mouth with her hand, or, as in an advertisement, pulling her mouth with a high collar shirt.
An ad sells lipstick, drawing a woman\'s lips sucking on a pacifier.
In a particularly violent entertainment ad, a girl\'s lips were sewn up.
Sometimes girls are told to keep quiet in other ways, such as \"Let your fingers talk \"(
Advertising of nail polish)
Pay attention to your mouth, Miss \"(for lipstick)
\"Make a statement without saying a word \"(for perfume)
\"In AfricaAbility to express language \"(
A clothing store).
Let\'s talk about violence against women in advertising.
During the Olympics, when NBC made a Nike commercial paroding slasher film, a controversy broke out in which the Olympian Suzy AFO Hamilton
Hamilton passed him and left.
The killer who was breathing in the woods.
\"Why do you live longer in sports.
\"This ad has shocked a lot of people, but in the ad, people are angry that Nike thinks this kind of thing is a joke, isn\'t it true or implied violence against women?
A recent lens from Perry Ellis showed a woman apparently dying in the shower and a man standing above her;
This has also caused protests.
But there are often images of women being threatened, attacked or killed in advertisements.
Sexual assault and beatings are normal, even pornographic.
In an advertisement, a woman lay on the bed, her breasts were exposed to the bed, her hair stretched out around her, and the copywriter wrote, \"Great hair will never die.
A perfume ad in several teen magazines shows a very young lady with black eyes and \"generously applied to your neck next to the text, so that he can smell when you shake your head.
\"In other words, when you say no, he will understand that you are not really meaning and he can react like any other animal.
An advertisement for a bar in Georgetown, near
The title of the cocktail is \"if your date can\'t hear the reason, try the velvet hammer.
\"It\'s really dangerous when you think about how many sexual assaults involve alcohol in some way.
We believe that we are not affected by these images, but most of us experience visceral electric shocks when we consciously pay attention to them.
Is there a more subtle form of abuse in advertising? There is a lot of emotional violence in advertising.
For example, in an advertisement in Cologne, a handsome guy ignored two beautiful blonde beauties.
The copy says, \"Do you want to be the one she told her deep dark secrets? Or do you want to be her dark secret ? \", Then there is the last instruction: \"Don\'t be such a good boy.
\"On one level he slept with both of them, a deep and dark secret. The message is that the way to get beautiful women is to ignore them, perhaps abuse them.
The message to men is that emotional intimacy is not a good thing.
This has a terrible impact on men, of course, on women.
There are also many advertisements in which women compete with each other in order to gain male attention.
For example, there is an advertisement about a naked woman on the bed, and there is an advertisement for \"Bitch who is going to steal the clothes your man is wearing \".
Other ads are for young women to fight with each other or get angry.
This means that when girls enter adolescence, when they need each other\'s support most, they are encouraged to support each other in competition with men.
This is a tragedy, because the fact is that one of the most powerful antidote to disruptive cultural information is intimacy and support for women\'s friendship.
Over the years, we have become more and more accustomed to putting products in movies, but what \"women want\" attracts advertisers --
Push the content to a new level.
I\'m trying to count, but I \'ve lost a lot of stuff: plugs that stand out for Sears, eggs, fantastic bras, Mackintosh, Martha Stewart, CNN, Brooks, and the CD covers of ellani Molly set.
Gibson\'s last commercial pitch to Nike reps was in style, tone and prime-time-
We used to see friendly slogans for sports ads on TV.
You will be surprised, if Nike fake ads finally get from the small screen on the big screen, how do we get a piece depends on the entire premise of the product, I will not be surprised at all.
In fact, the advertisement in this movie is related to Nike\'s real-life movie \"wiki Kennedy \". life ad agency.
But Nike doesn\'t have to pay for advertising on TV, because the movie is very successful at the box office ---
There is no better advertising than the film.
I think this is the wave of the future.
As more and more people skip ads using VCR while watching TV, ads will start to be part of the show, so they can\'t be edited out.
So when you look at friends, Jennifer Aniston will say to Courtney Cox, \"Your hair looks great,\" Courtney will say, \"Yes,
\"Some media critics call advertising a violation in the media, in education, and in public spaces \".
You call it a \"toxic cultural environment \".
\"As a mother of a 13-year-old, can you explain it? year-
Old girl, I think I raise my daughter in a toxic cultural environment.
I hate that advertisers equate rebellion with smoking, drinking, impulsive and impersonal sex.
I want my daughter to be a rebellious person to resist the stereotype of \"femininity\", but I don\'t want to put her in danger.
I feel like I have to fight culture at every step of the message she receives.
Just as it is difficult to raise children safely in a toxic environment of the body, in which they breathe polluted air or drink toxic water, raising children in a culturally toxic environment is also difficult, even impossible, in which they are surrounded by unhealthy images about sex and relationships, for the benefit, their health is constantly being sacrificed.
Even our school is poisonous. -
When McDonald\'s has a nutritious course, Exxon has an environmental course, and kindergarten has a course of \"learning to read by identifying the company logo.
\"When students are suspended for wearing Pepsi T, education is contaminated
Shirt in school
Coca-Cola festival held in Georgia on 1998.
The United States is one of the few countries in the world that view children as legitimate targets for advertisers.
We allow the tobacco and alcohol industry to sell cigarettes using talking frogs and lizards to sell beer and cartoon characters.
Budweiser advertising is actually the most popular advertisement for primary school students, Joe Camel has now been 6-year-
Old as Mickey Mouse
What advice do you have for parents, and for any of us, if they want to resist this toxic cultural environment, parents can talk to their children and make this information conscious.
We can educate ourselves and become people with media literacy.
But the first thing we need to realize is that this is not something we can fight purely on a personal basis.
The company always tells us that if we don\'t like the content on TV, we should turn it off and not let our kids watch tobacco ads or violent movies.
We often hear that if parents just talk to their children, there is no problem.
But it\'s like saying, \"Don\'t let your kids breathe if they\'re breathing toxic air.
\"In order to change the toxic cultural environment, we need to unite.
Including lobbying to teach non-corporate media knowledge in our schools, opposing the abolition or restriction of advertising for children, organizing advertising from our schools, and banning the promotion of community solutions such as tobacco and alcohol.
Great media literacy programs in Los Angeles, New Mexico, Massachusetts and around the world.
There is no quick solution, but I have a lot of resources on my website about media criticism groups, social change organizations, educational materials, media literacy programs.
People can start there if they want.
T people can start from there
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