Underwear processing is becoming more and more homogenized. Guangzhou underwear factory ingor knitting is so broken
In the past two years, underwear processing has become more and more difficult, the style of underwear has become more and more homogenized, and the external market environment has continued to be sluggish. Many underwear manufacturers without innovation have long had no orders. However, we often say that this world is the only one in the world. The constant is change. Although there are frequent crises in underwear processing, crises, dangers, difficulties and opportunities coexist. Some underwear manufacturers are facing difficulties in this change, but some underwear manufacturers take this opportunity to usher in new breakthroughs.
Guangzhou ingorsports, a manufacturer specializing in seamless underwear for 17 years, welcomes new opportunities for development in this reform. So how does ingorsports do it?
China's development in recent years has attracted worldwide attention, and many industries are seriously overcapacity. As a traditional industry, underwear processing has low barriers to entry, so batch after batch of underwear manufacturers have opened up one after another.
With the rapid circulation of Internet information, the homogeneity of underwear processing has become more and more exposed. There are quite a few underwear manufacturers who do not have their own research and development capabilities, but only help others to do some underwear OEM OEM processing services, plus They are reluctant to invest, and often look for some underwear styles on the Internet or in the market, and modify them to say that they are developed by themselves. Some do not even make modifications at all, and directly produce as they are, or change some materials, lower prices, and compete for the market by fighting price. , seriously harming everyone's interests.
Guangzhou underwear factory ingorsports has always been at the forefront, leading the women's underwear processing industry. How can powerful underwear manufacturers break the situation and protect their existing interests? Guangzhou underwear factory ingorsports believes that the following three points should be achieved:
1. Keep existing and maintain old customers.
Old customers are the cornerstone of the long-term development of an underwear manufacturer. If an underwear manufacturer is a customer, runs away from a customer, and is constantly developing new customers, then the factory is not far from closing. Because the more important point of developing customers is to solve the problem of customer trust, it is an old customer, and the problem of trust has basically been solved. For example, Guangzhou underwear factory ingorsports has many old customers in 2017 and has been maintaining cooperation with us.
2. Ru0026D investment must not be less.
The decision-makers of underwear manufacturers who process underwear must have such an understanding that they cannot reduce research and development efforts because of the homogenization of underwear processing. In the current Internet era, the market follows the preconceived principle. Whoever enters the market first at the right time will have the lead, and the plagiarists behind can only be led.
Guangzhou underwear factory ingorsports has always attached great importance to the investment in product research and development. It established its own development department very early, and launched nearly 200 new styles every month. The factory has an exhibition hall of nearly 1,000 square meters and more than 5,000 samples. for selection.
3. Keep existing and develop new customers.
In fact, when the market is in a downturn, many underwear manufacturers are eliminated, so the original customers in their hands will find new manufacturers again, which is an opportunity for powerful underwear manufacturers.
At the same time, underwear manufacturers should try their best to break through the current predicament. They should not rely on a single channel, but should develop multiple channels simultaneously. Where the customer is, I will be there, so that more customers can find you. .
Like Guangzhou underwear factory ingorsports, for many years, it has been relying on the storefront in the trade city and participating in some exhibitions to receive orders. With the rise of the Internet, more and more customers are looking for underwear manufacturers through the Internet, so ingorsports started e-commerce network marketing as early as 2015, and laid out network channels, so that customers can easily find us ingorsports through the Internet.
The homogenization of the underwear processing industry is fierce. If underwear manufacturers can do these three points well, I believe that new breakthroughs will be ushered in in the future.