under armour debuts ‘made in the u.s.’ gear — and tests what we think we know about manufacturing in america

by:INGOR SPORTSWEAR     2019-08-29
The black sports bra and matching leggings that Armour started selling on Monday look like there is no special difference from other fitness outfits on its website.
But, in fact, these garments differ in one key aspect: they are made in the United States, marking a key milestone in the company\'s ambitious rethink of its manufacturing strategy.
This is the first costume of UA Lighthouse, a huge armored facility that opened in Baltimore this summer. A 35,000-square-
The foot design and product development center is the anchor for Under Armour trying to figure out how to make clothing in the US --
It is an unusual adventure that manufacturing has developed a generation of industries overseas.
According to the American Apparel and Footwear Association, about 97% of clothing sold in the United States is imported.
Only 2,000 of clothing can be sold
1,000 bras and leggings each-
So this is a small-scale start.
But the process of creating them shows us the future of the second party.
As far as this is concerned, the wider clothing industry
May look like
The company said it was able to operate in a much shorter period of time to bring the device to market, and said it believed that the setting cost of the lighthouse was neutral compared to manufacturing clothing overseas.
President Trump has often talked about how to bring manufacturing jobs back to the United States, and the under Armour experiment may eventually draw a particularly close look at retailers and Washington to see if it can become a blueprint for similar programs.
Kevin Haley, Under\'s innovation president, said the process of making clothing such as bras and leggings usually takes 18 to 20 months.
Baltimore hotels-
However, it took only three months to complete.
Hailey says this is because the lighthouse setting allows the company to compress the creative process in a number of ways.
Perhaps most importantly, when designers and manufacturers are in the same building, not on different continents, they can combine their contribution to the supply chain.
\"Designers and people who are actually going to do the assembly costume operation sit in the Lighthouse facility,\" Haley said . \".
\"So, the person who really wants to put it together is actually teaching the designer \'Look, here\'s how to simplify the design and do it more effectively.
Harry also said that the technology at the Baltimore factory made garment production faster.
By using a 3D body scanner, Under Armour can work out how a garment will fit and fit the body without following the traditional route of making a physical prototype.
The company also hopes that this setting will usually allow it to work in a more iterative way on clothing, allowing the team
Adjust the music after they start hitting the store.
In the future, Under Armour may ship a small batch of clothes from the lighthouse to see how customers react to the equipment before producing thousands of pieces.
For example, if a shopper says that the belt is slightly snug on a pair of shorts, they can adjust the belt to suit the larger production of the product.
Being able to adapt to this feedback in real time can be powerful: it may be the difference between selling thousands of shorts at full price, or having to write them all down because shoppers are cold to them.
That\'s why it\'s important to make clothes in Baltimore to kill time at the speed of armor --to-
Market process: because doing so has become the holy grail of retail.
Live because of social media.
Fashion shows and other cultural changes, fashion trends flourish and depression faster than ever before.
You might think that these structural shifts are mostly about fashion companies, not about sports brands like Under Armour.
But in fact, sportswear has become a trend. Business-driven.
Printed yoga pants, webboard leggings, fitness tank
Place cutouts: these popular looks are riffs of what\'s going on at the fashion show.
\"It enables us to effectively pull materials, fabrics, textiles, yarns that consumers may not see until 2018, 2019-
And put it in 2017, \"Haley said. But speed-to-
The market is not the only reason why Armour is pursuing the US market. S.
Manufacturing capacity.
The company\'s lofty goal is to contribute to the revitalization of Baltimore by creating employment opportunities at the lighthouse and other facilities rosters planned.
So, what kind of labor does it take to make these garments?
After all, overseas employment is only part of the reason for the US manufacturing contraction --
Many of these positions have been replaced by automation.
The company says about 50 people, including design, manufacturing, marketing and other roles, work on this particular clothing line.
Hailey said the number of workers needed to make products in Baltimore was \"not much different\" from those made abroad \".
\"These are not made by robots,\" said Harry . \".
\"These are all made by humans using advanced manufacturing methods.
\"However, lighthouse staff also work on armored sneakers, a manufacturing process that the company has been working on for years to reduce the number of workers and the steps required.
Some competitors \"may have 300 hands in contact with each of the shoes that move down,\" Haley said.
This is crazy to some extent, in 2017, all the error space was introduced in every step of the way forward.
In the end, Armour hopes that the lighthouse is proof of the concept of a larger global initiative designed to embrace \"local-to-local\" manufacturing.
In other words, armored equipment sold in Brazil will be produced in Brazil;
The gear sold in the United States will be made in the United States, and so on.
Haley said our goal is to show that \"if we can succeed here, we can succeed anywhere.
If we can succeed here, anyone can make any product here.
More news from The Washington Post: Kevin Plank of Under Armour has $5.
5 billion BaltimoreUnder Armour elbow plans to enter the tech sector how much can retailers take out of yoga pants?
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