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trying out some of the new ways to shop for bras online: thirdlove, titlenine, true & co, knix
by：INGOR SPORTSWEAR
2019-09-14
Becky Wally, a technical and consumer reporter for ABC News, is writing about her experience trying out new online bra retailers.
No woman ever said, \"it\'s so interesting to shop for bras . \".
It was this dilemma that led Heidi Zac and La El Cohen to find a fitness-focused online bra company, ThirdLove.
A handful of female entrepreneurs like Zak and Cohen think the bra market is perfect for re-inventing, and now it\'s easier to buy bras, especially online.
Most bra companies have 35 sizes from minimum to maximum, Zak said.
ThirdLove has 70 sizes, which are added in half and more suitable for customization.
Their style is limited (I counted 12)
Focus on health and comfort.
If you need a different size, the company offers free shipping for return.
Process: the user performs a \"Fit Finder\" quiz asking what bra you are currently wearing, what size, how to describe the shape of the breast, whether they are symmetrical, even \"what button do you prefer to hang on top of the bra: The most loose, medium or tight?
With this information, they recommend a size.
I ordered a daily bra with their fit viewfinder and it felt great, there was no gap in the Cup and the band was comfortable.
TitleNine mainly focuses on sports bras.
In addition to their website, they also have retail stores in the western United States where bra specialists can measure the size for you.
Process: TitleNine has a bra elf style selector asking for information about your current bra and cup size, your preference for underwear, and then, it will take you through a quiz, ask about the support you need to rank on the barbell scale (
I only need support from one or two barbells, and women\'s sports with a large chest or a large impact can reach five barbells).
They also asked a question about the thickness of the bra that made me laugh.
Do you want to be \"modest\" or \"turn off my lights \".
\"I saw an advertisement for True & Co TrueBody V neck bra on social media, so I\'m interested in trying it out.
This is a seamless single piece fabric that is woven to support your breasts, with no wires, a piece of fabric, and longer straps that look like a half-strap vest that fits.
I\'m interested in the T-bra.
Shirt, because like all women, I am afraid that the bra will bump or strange contours on the back under your arm along the back-made fitting clothes.
I was worried that the bra would roll up, but so far it was the most comfortable bra I had ever worn and also gave my girl separation and support.
Of course, my chest is small (34B)
But the technical weaving of this dress makes me think it will provide moderate support for women with slightly larger cups.
This process: True and Co have a very extensive fit quiz asking about the brand and fit of your current bra, whether your breasts are symmetrical, how they are directed (
East/west, low hanging)
And if you spill in the Cup of the current bra.
Once you answer the quiz, they ask for your email and send you a message on the first three bras they recommend.
Knix has a variety of bras, camping pants and underwear, and unlike their website, they have normal body, stretching, using real people as models
Traces of pregnancy and belly.
In evaluating the style on their website, I realized how helpful it is to see the real body parts so you can see how the straps and cups handle our various sizes and shapes.
This is part of the product evaluation, on the page where the track thin model is missing in the bra.
Process: Knix has a guide to show you how to measure the size of your band and cup in a traditional way.
Then they will convert your size to a specific size for each of their bra styles, so I\'m number 2 in their sports bra, but it\'s a big one in their longevity bra
The final conclusion: I hate buying bras, and the behavior of ordering them online is better than I thought.
Of course, my figure is very simple, which is much more difficult for women with larger breasts, but when I look at the process, it gets better and may be worth a try.
Also, we didn\'t consider the price of the story, which could have a serious impact on your decision to try the story.
Final Disclosure: My wife works in the ninth place in the inventory control department.
No woman ever said, \"it\'s so interesting to shop for bras . \".
It was this dilemma that led Heidi Zac and La El Cohen to find a fitness-focused online bra company, ThirdLove.
A handful of female entrepreneurs like Zak and Cohen think the bra market is perfect for re-inventing, and now it\'s easier to buy bras, especially online.
Most bra companies have 35 sizes from minimum to maximum, Zak said.
ThirdLove has 70 sizes, which are added in half and more suitable for customization.
Their style is limited (I counted 12)
Focus on health and comfort.
If you need a different size, the company offers free shipping for return.
Process: the user performs a \"Fit Finder\" quiz asking what bra you are currently wearing, what size, how to describe the shape of the breast, whether they are symmetrical, even \"what button do you prefer to hang on top of the bra: The most loose, medium or tight?
With this information, they recommend a size.
I ordered a daily bra with their fit viewfinder and it felt great, there was no gap in the Cup and the band was comfortable.
TitleNine mainly focuses on sports bras.
In addition to their website, they also have retail stores in the western United States where bra specialists can measure the size for you.
Process: TitleNine has a bra elf style selector asking for information about your current bra and cup size, your preference for underwear, and then, it will take you through a quiz, ask about the support you need to rank on the barbell scale (
I only need support from one or two barbells, and women\'s sports with a large chest or a large impact can reach five barbells).
They also asked a question about the thickness of the bra that made me laugh.
Do you want to be \"modest\" or \"turn off my lights \".
\"I saw an advertisement for True & Co TrueBody V neck bra on social media, so I\'m interested in trying it out.
This is a seamless single piece fabric that is woven to support your breasts, with no wires, a piece of fabric, and longer straps that look like a half-strap vest that fits.
I\'m interested in the T-bra.
Shirt, because like all women, I am afraid that the bra will bump or strange contours on the back under your arm along the back-made fitting clothes.
I was worried that the bra would roll up, but so far it was the most comfortable bra I had ever worn and also gave my girl separation and support.
Of course, my chest is small (34B)
But the technical weaving of this dress makes me think it will provide moderate support for women with slightly larger cups.
This process: True and Co have a very extensive fit quiz asking about the brand and fit of your current bra, whether your breasts are symmetrical, how they are directed (
East/west, low hanging)
And if you spill in the Cup of the current bra.
Once you answer the quiz, they ask for your email and send you a message on the first three bras they recommend.
Knix has a variety of bras, camping pants and underwear, and unlike their website, they have normal body, stretching, using real people as models
Traces of pregnancy and belly.
In evaluating the style on their website, I realized how helpful it is to see the real body parts so you can see how the straps and cups handle our various sizes and shapes.
This is part of the product evaluation, on the page where the track thin model is missing in the bra.
Process: Knix has a guide to show you how to measure the size of your band and cup in a traditional way.
Then they will convert your size to a specific size for each of their bra styles, so I\'m number 2 in their sports bra, but it\'s a big one in their longevity bra
The final conclusion: I hate buying bras, and the behavior of ordering them online is better than I thought.
Of course, my figure is very simple, which is much more difficult for women with larger breasts, but when I look at the process, it gets better and may be worth a try.
Also, we didn\'t consider the price of the story, which could have a serious impact on your decision to try the story.
Final Disclosure: My wife works in the ninth place in the inventory control department.
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