In the 1980s and also the 1990s, a single name has flipped the sports world upside down. Certain brand is the WWE that means World Wrestling Entertainment. In the early 1980s, the company was called the WWF in which F represented Federation, although after having a case from the World Wildlife Foundation (WWF) the actual name change took insert. The name change also meant a change of direction and ever when you realize name change the word 'entertainment' has been prominent everywhere. The company went away from the sport part and decided to dive head first into the entertainment market. This meant that the company still got the best of the sports world as professional wrestlers still joined their ranks, but they also opened a huge gap in the market when the 'sport' was now a member of the 'entertainment' sector and that meant huge revenue options and marketing possibilities. Furthermore did the company get the right marketing choices with their 'entertainment' but they also managed to find characters that would do well in Films, Music vids and Merchandise stores. WWE set up different subsidiaries for all these different activities and that resulted in well received movies like '12 rounds' and 'The Marines'. They also use their marketing tools to advertise albums by artists not related to wrestling and employ the 'theme tunes' from these artists for their Cpv events without paying for that use of the favorite songs. These smart WWE marketing tools make them one example for the rest for the sports AND entertainment world WWE has always had the capacity to eliminate the competition. They just bought the rival company or they 'choked' in order to death by aggressively marketing in 'their' area or demography. The actual mid 1990s the company was in severe trouble financially and some tips Vince McMahon dealt together with money problems and numerous talent was remarkable and a tool often used by other entertainment branches till this wedding day. WWE took a step back and began a 'new' era with new superstars mocking the former employees now working numerous companies as begin 'washed up' and 'oldies'. The actual guys wrestling where diverse than that old regular wrestlers and this gave the WWE another huge angle in them to cornered market. Despite the belief that the company has millions of hardcore fans worldwide, the WWE has decided that it is going more PG than in the past. Storylines become less violent and in ring action is more limited than ever. This 'Disney' move was frowned upon by all the hardcore fans, but provides the company an unlimited amount of latest fans under 15 yrs old. These fans are the ones that buy merchandise like shirts and fake belts as well as tickets to shows and dolls/action figures. With this move firm has alienated a limited and slowly older getting group of fans, during the meantime collecting a nearly unlimited amount of possible fans as babies keep getting born. Due for this move a lot of other sports companies and organizations are checking on possible similar moves with organizations just like NFL already banning a lot of personal contact to turned into a more family orientated sport. The same can be said for the MLB which is offering more day games for their younger lovers. At the same time individual sports teams are also beginning to transfer more with your children with special promotions and intentions to bring in the young. These actions have all come completely from the WWE marketing playbook and show how the WWE having an impact on marketing around the sports entire world. In the following 5 to 10 years, the team of geniuses at the WWE will need to come plan new home loan giants go but now times, but over site and generating 30 years the WWE has shown that May perhaps possibly singlehandedly SET the time, so all the sports organizations and fringe entertainment events and venues can do worse than following the shrewd steps of the WWE and the CEO Vince McMahon. ------ Read about WWE as well sports at http://www.onlineweblibrary.com