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'Store and electricity' combined Guangzhou underwear manufacturers are you ready?

by:INGOR SPORTSWEAR     2022-05-31
In the past two years, all industries have been talking about e-commerce, and underwear manufacturers are no exception. There are also many Guangzhou underwear manufacturers vigorously deploying e-commerce networks, but most underwear manufacturers have only invested in a certain platform online. , such as investing in an Ali or Jingdong platform. Guangzhou underwear manufacturer ingorsports has been specializing in seamless underwear in 17 years. In recent years, it has also been vigorously deploying its network. However, ingorsports believes that the future business model must be a combination of 'stores and e-commerceis the fundamental way.

According to some news on the Internet: In recent years, due to the impact of e-commerce, many physical stores have closed more, and underwear manufacturers who used to rely on the market to receive orders also obviously feel that the source of customers has decreased a lot, especially some rely heavily on Guangzhou International Guangzhou underwear manufacturers in the trade city feel the same way. Just entering June, many Guangzhou underwear manufacturers have entered the off-season. Many underwear manufacturers are obviously a little panicked. Some people blindly believe that people around them vote on two platforms, and recruit one or two people to sit in customers to place orders. '.

Another interesting piece of information said: Tmall Electric released its 2017 strategy to launch 100,000 digital stores this year; plans to set up over 1 million offline convenience stores across the country...

A very strange phenomenon: those who do business such as underwear close down their physical stores and join in e-commerce; while those who do e-commerce have begun to lay out offline physical stores. This contrast is worth pondering for all companies including underwear manufacturers.

ingorsports, as a Guangzhou underwear manufacturer has been focusing on the production and processing of seamless underwear for 17 years, it is also quite influential in the entire underwear processing industry in terms of strength and scale. In the past, it all depended on receiving customers and taking orders in the storefront of the International Trade City. Over the past few years, I have also clearly felt that the business of the stores in the Trade City is not as good as the day.

A few years ago, the seamless underwear factory ingorsports realized that the road of e-commerce is a channel that traditional processing enterprises like us must rediscover. In 2012, I also listened to the words of friends around me, invested more than 100,000 yuan, recruited a few people to start Tmall, and sold our own seamless underwear online, but it only lasted for less than a year. Stopped. Because it is a seamless underwear production and processing factory, and Tmall is a retail platform, it is completely different from the actual situation of our seamless underwear factory.

Over the past few years, Mr. Wang of Guangzhou underwear factory ingorsports has also learned and thought constantly, combined with the actual situation of our underwear factory, and finally understood that we should use the Internet factory and the line-side e-commerce for display and promotion. , show the strength and service of our underwear factory to customers in need, and then invite customers to the offline trade city store or factory to meet and negotiate through the communication of online customer service, and finally promote the way to do it, so ingorsports in 2017 I started to build my own corporate website again, and then invested in two Alibaba platforms to connect and penetrate each other! For those who want to get seamless underwear, they can directly wholesale on the Alibaba platform. For those who want to know the strength and scale of our factory, they can go to our official website for details, and then make an appointment to meet and negotiate.

This trend of combining online and offline has already formed, and from the perspective of consumer behavior, it has become very significant. Guangzhou underwear manufacturers can only find a real way out if they clearly realize this and can effectively combine 'shop and electricity'.

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