Nike is not only a sportswear brand, but the most valuable clothing brand in the world

by:INGOR SPORTSWEAR     2022-08-27
As a leading brand in the sportswear industry——Nike, it can be said that no one does not know, whether it is from the aesthetics of the clothing version or the overall wearing experience, the Nike sportswear brand is undoubtedly doing very well, which also explains why Nike can achieve global sports. The faucet of the clothing brand. Fashion headlines report: Millward Brown advertising agency announced the results of the 10th annual BrandZ ranking of the world's most valuable brands in 2015. Everyone was thrilled to learn that Apple was back replacing Google as the No. 1 brand. However, there is another news point that deserves attention: Nike is No. 1 in the ranking of the most valuable clothing brands. Note, not the most valuable sportswear manufacturer brand, but the most valuable clothing brand. Nike ranks 28th overall in the top 100 brands, and in the top 10 apparel brands it beats Zara, H&M, Ralph Lauren, Hugo Boss and Tommy Hilfiger were No. 1. In the regular fashion category, it also beat Louis Vuitton (32nd in luxury) and Hermès (55th in luxury). In addition, sportswear manufacturer brands are among the top ten apparel brands, and two other sports brands are listed among them, namely Adidas ranked seventh and Lululemon ranked ninth. The sports fashion style can be considered to be glowing in recent years, and Nike has also attracted a large number of female consumers. While Nike's corporate headquarters in this tiny Oregon state can't be compared to Paris, Milan, New York or London, that doesn't mean the company can't get accolades for women's clothing. In the fashion circle, Nike has to be vigilant against this formidable opponent. Nike talks about its rise in fashion, mainly because of its“casual sportswear”, and people's enthusiasm for the brand's skinny Womens sports leggings. Nike also has a very interesting development concept for the future. Maybe you remember that Nike held a big fashion show in New York last October, which was attended by many famous people, including former famous tennis star Li Na and many professional models such as Karlie Kloss, as well as European fashion editors from various media. Imagine a Victoria's Secret runway full of models in sports bras and passionate videos. That's how the Nike fashion show felt at the time. Clearly, Nike is already taking over the fashion world. Nike will storm the women's market for a two-year growth rate of $7 billion. As the sports trend in the fashion industry intensifies, the world-renowned sports brand Nike has also joined the fierce battle without showing any weakness. an increase of $7 billion to $7 billion. For more and more non-sports brands to enter“Sports and leisure”market, Edwards said,“We don't think this is a trend. We see this as a cultural shift. Exercise and fitness has become a part of life. Many others saw the opportunity and did it. And I believe that competition is a good thing because it keeps you focused. We think there are several brands that can connect with a customer like we do and give her a better ability. At the same time, we offer her comprehensive service and invite her to participate in sports. If you go into our store, you know we run clubs and training clubs that involve women in brands. Sweatpants Wholesale Manufacturers believe that we have a complete product for customers to integrate into this healthy lifestyle.”With the development of time and the popularization and development of national fitness sports, the market share of sportswear will continue to expand, and new sportswear brands may continue to emerge, but who can shake Nike's position as a global sportswear manufacturer brand?
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