Is it better to promote 'selling point' or 'buying point' for autumn bottoming shirts?
This season is the peak season for the sales of autumn bottoming shirts, and underwear manufacturers are also busy rushing to sell. So if you want to have a good sales of bottoming shirts, it is naturally inseparable from marketing and publicity. About autumn bottoming shirts Marketing has to leave training and mining the selling point of the product. When similar products flood the market, everyone is talking about the selling point of the same product. Are you thinking of another way to tell the customer that you should buy bottoming shirts? What about 'buy some'?
In the past two days, I have been chatting with some customers about the sales of bottoming shirts this season. Everyone is talking about how to further improve the selling points of autumn bottoming shirts, and how to express these selling points through planning pictures and texts. At this time, a friend told a story that inspired us.
If you were a fruit seller and you had to shout constantly to attract business, how would you shout? Is it 'sell fruit~' or 'buy fruit~'?
Some people say, what's the difference, it's all about selling the fruit anyway. In fact, these two sentences represent two completely different marketing methods.
'Selling fruit' emphasizes the 'selling point' of the product. It takes the product as the starting point and shows the advantages and characteristics of the product to users. Only when the advantages of the product are in line with the needs of users, can the product be purchased. Desires; 'Buy fruit' emphasizes the user's 'buying pointIn fact, what can really arouse users' awareness and decision-making, and interact with consumers is 'buy point' marketing, which directly hits the user's heart.
As soon as this story was told, everyone's thoughts were immediately opened up. Indeed, if we blindly focus on the 'selling point' of the autumn bottoming shirts themselves, we are only emphasizing the characteristics of our bottoming shirts, but this does not Can not immediately arouse the customer's desire to buy. And if we change the angle and emphasize the 'buy point' that you should buy our products from the customer's point of view, the effect will be completely different.
For example, in autumn and winter, when the weather turns cold, MM has to wear thick clothes when going out, but thick clothes look bloated. It is even more ugly to wear thick and bloated clothes, so is there a kind of clothes that can not only play a certain role in keeping warm, but also have the effect of body sculpting? The Fan Xueer series bottoming shirts produced by ingorsports can just meet these needs of customers. Tell this point and hit the hearts of users. I believe that they will definitely be stronger when they buy our products.
Of course, when we promote our autumn bottoming shirt products, we do not use all the 'selling pointsThe 'selling point' is transformed into the 'buying point' required by customers, which may be in line with the 'user thinking' we often talk about!