yoga pants for women Lululemon sold women on $100 leggings. Now it's coming after men, with $68 boxers.
Lulullemon said in April 24, 2019 that it plans to double its male business over the next five years as it surpasses the growth of the women and accessories business.Lulullemon said in April 24, 2019 that it plans to double its male business over the next five years as it surpasses the growth of the women and accessories business.Lululullemon, a $100 yoga pants supplier, is eyeing a growing market: men.The Vancouver-The Beijing-based chain said Wednesday it plans to double its male business over the next five years as it outpaced the growth of its women and accessories business.Lulullemon also added travel and office products, started the "self-care" series and opened a "experience shop" in Chicago with yoga studios, meditation spaces and juice barsChief executive Calvin McDonald told analysts on Wednesday: "We are ready to build on our success and start the next phase of luumon growth to realize the full potential of our brand."We believe that Lululemon has a unique opportunity to go beyond traditional expectations."It means that more and more people will shop under competitors like Nike and armor.Two style boxers recently launched-Between $28 and $68.And plans to expand its product lineIn the next few months, men's running gear has been upgraded.The company had $3 last year.The company expects male business revenues to reach $3 billion, or $1 billion.a-Complete the annual business by 2020."Men are one of the biggest and most exciting areas of our future growth," McDonald said in a earnings call with analysts last month .".He said the company wants to help customers achieve their goals and live a hard-earned life.Executives say men are lookingThey can go to the office in fitting but comfortable trousers.The promotion of Lululemon's ABC pants is all moisture-proofSweat, elastic material, designed to give men a little more space in the crotch.The product is not the only attraction.Analysts say, unlike some of the larger competitors, Lululemon makes shopping simple by offering a limited number of products.Neil Sanders, general manager of Global data Retail, said: "Shopping in lululullemon is fast and easy, which is often very attractive for men ."."It's not like walking into the Nike store where you'll be overwhelmed by different products from many different sports."Raj Nijjer, vice president of technology startup marketing, is definitely like this --Up Yotpo said he was tired of screening sportswear in Nordstrom.Last fall, he stumbled into one of the 440 stores in Lululemon, "tried a bunch of things and bought everything at full price.His favorite, he says, is the company's pants and polos, which fit well and don't wrinkle."It's great because it's not a huge hodgepodge of choices," said Nijjer, 41, who lives in New York ."."The last thing I want to do after a long day is make a damn decision.Nijjer said some of his friends are still skeptical about the brand, which is popular for women's wear, but he slowly began to see more men wear lululullemon in his work Manhattan spring equinox."There is an amazing community where they like Lulumon," he said .".It sounds a bit old-fashioned, but we did a good job.Five each other as we walk in our Lululemon.At this point, it goes beyond gender."Last year, sales of men's trousers and shorts in lulululemon increased by 28%, compared with sales of women's clothing increased by 21%.Still, most of the purchases are women: "about 40% of our male product sales today are for women," said Stuart Haselden, chief operating officer of lulululemon, telling Quartz in January."This is an important catalyst for our men's business and has been building it to where it is today."Lululemon has become the darling of the retail industry in recent years by taking advantage of the growing American love for" Sports and Leisure.Annual income rose 24% to $3.Profits rose 3 billion last year to $ 30%.8 billion.Earlier this week, McDonald told the Wall Street Journal that he did not plan to label the company's $100 yoga pants to compete with lower-priced yoga pantsPricing retailer.The company is also rapidly expanding into Asia and Europe, and said it expects international revenue to double by 2023.The company said on Wednesday that its success overseas "shows that sweat and sweat span culture and geography.