red sweatshirt A sister business - Awesome energy bars
Stephanie Melnik (left) and Autumn Valjien put together the next batch of awesome energy bars made locally.Stephanie Melnik (left) and Autumn Valjien put together the next batch of awesome energy bars made locally.Wearing a red jersey and loudly declaring "you can't pretend to be great", it's hard not to get caught in the curious eyes or questions of strangers."But Leah and Stephanie mennick don't mind.It's all part of their startup San Francisco energy bar, the awesome bar.Melniks started small-scale production and sales of granola bars in 2010 to finance Leah's personal chef business.Their sisters' behavior has grown to be an awesome bar, and its products are sold online and at 130 Bay area cafes and natural food stores.Leah, 32, runs a kitchen and Stephanie, 25, sells.They have bars in San Francisco, North Bay and East Bay-A place like a bean in the Mission area-It costs about $3 per piece.Their startup employs five people who produce 2,500 bars a week in the rented San Francisco industrial kitchen.They pack and deliver their own products.Leah said it was a crucial decision to start a business in their adopted hometown."There is a strong love for food," Leah said ."."Chefs are like celebrities in the city.I don't know if it works elsewhere."The bar industry is booming and the income of the bar is $5.7 billion U.S.Retail market, based on the fact that the consumer market investigates the company's packaging.According to the Journal of Petroleum trade, industry leaders include kelog, Nestle, a force bar manufacturer, General Mills, a natural Valley granola bar manufacturer, and Clif Bar in emmerville.Lu Ann Williams, research director at Innova Market Insights, tracked 500 American barsS.Sell on the market every year and indicate that the awesome bar is in line with today's trends in local production and natural ingredients."For small producers, there is never a better time than it is now," Williams said ."."If I were a great bar, I would try to add another differentiated point.Why not cut them into small piecesLike some new grains, use some new ingredients?"Sisters say their productivity has grown exponentially since they started creating their products --A mix of salted peanuts, coconut pecans, blueberries, Cherry almonds and cranberry.Since about a year ago, the sisters said they had sold 38,000 bars.Melniks decided to turn a side project into a full projectTime Adventure after receiving 65 holiday gift box orders from e-commerceThe mail they sent off exploded on December 2011.After Stephanie was fired from her sales job, she was even more engaged.Since the start-up money came mainly from their father, they soon recruited Leah's former Mel.In co-Workers, Valjien and Anne Almanza in autumn.Valjien pointed out that good core values are one of the reasons why the company started --and thrived -During the recessionSisters refuse to put preservatives in the bar to make them older than their four-year-old --She said that the shelf life of the week, they packed the bar in a packable package."The four ladies put it together and it was also very impressive," Almanza said ."."They often think we are sales reps because they are used to seeing men in suits.Leah said that being a female business owner in the Bay Area is a positive --Unlike the rest of the country.Persistence also pays off."From our perspective, part of our success is that we refuse to fail," Leah said ."."We don't make much money working hard for others, so you will try to create another job."Leah was not satisfied with the bar she spent while training at the San Francisco Marathon and started making bars for herself in 2008.Later, she began selling in the underground market and online.Since arriving in San Francisco from New Jersey in 2005, she has been an advocate of the Slow Food movement, losing £ 40 pounds after removing processed food from her diet."I started to believe in clean, fresh food," Leah said .""I'm not a crazy health madman, but I do think better food is needed in the market.At the same time, I am always busy as a waitress, so I want to eat food that I can eat quickly.They said: "While they created bars of different flavors, they kept the original recipe simple.Chocolate bars are rich in fiber and nut protein and like to eat antioxidants from dark chocolate.On the wrapping paper after oats, agave nectar and pecans, they listed "love" as the final ingredient."Other companies outsource their manufacturing, but we want to make sure people get a good fresh product," Leah said ."."As we grow as a company, we want to postpone hiring until we have enough money to pay for a high quality workforce for smart adults."Next, women conquer the Pacific Northwest.Stephanie is also targeting more North Bay and East Bay cities as well as Lake Tahoe and Los Angeles.They are seeking more money from friends and family to achieve this goal.In addition to local establishments, the bar can be found on the company's website www.Great.com, and www.fitapproach.com.The women also plan to start selling their iconic red hoodie on their website soon.Lynda Benson runs a Sonoma blog called "fitness mom wine country," where she asked the Melnik sisters to sponsor her events and giveaways.She encouraged them to expand their sales to her area."Great bar stands out for me because I like the company to be a self"Let's start, it's their real passion," she said .".This enthusiasm comes from Leah's advice to those who consider becoming entrepreneurs."It's really hard to work every day. come on!" she said.Angela sttz is a freelance writer.E-Postage: Enterprise @ sfchronicle.