The Tsu style of the mountain mouth is ingenious.Elegant line use super-The elastic material is called suplex.The Tsu style of the mountain mouth is ingenious.Elegant line use super-The elastic material is called suplex.Latest fitness trends, don't go to the gymOn the streets.There you will find that more and more fitness fanatics like their gear very much and they actually live in it.From yogis to disciples of Pilates and bar methods, to people who occasionally catch up with a class or two, at high-The End sportswear has gone beyond the limitations of the studio to become a daily casual wear.Yoga equipment has grown."Something has happened here," said Jamie Hanna ." He opened Zobha boutique in Mill Valley last fall."Health and health are a macro trend, but there is also a trend that wearing this outfit is not just for the performance --Performance and lifestyle.Whether it's going to the grocery store, the office or drinking with friends, it's getting more and more acceptable to "wear everywhere."It answers or solves the problem of a truly stylish woman who doesn't distinguish what activities she's doing all day," says Catherine label.The Bar Method cult fave Prima Studio was founded three years ago."It's like planning what you're going to wear on Saturday night, but you spend a lot more time on the show costumes....You want to feel cunning, magical and powerful, why don't you want to be like this all the time?These pieces.Usually, tops with sports bra technology, more like the bottom of casual pants than yoga pants, and layered pieces you'll find at a women's retailer than a sportswear store --All attributes of sportsSports clothing with durable, sweat and moisture resistance.It's not like "lightning dance", it's more like Giada de laurentiz shopping at the farmer's market after sunrise yoga.This is a dress.up dress down."I am looking for something that is a bit feminine, something that is not so athletic," said Kristi Yamaguchi, an Olympic athlete whose sport route is the Tsu.Ya, have a superThe elastic material is called suplex."So I can have more versatility and dress up a bit more than a zipHoodie, but also want to keep this comfortable.The wholesale market price of sports clothing is $31.4 billion in 2011, 6.According to the Association of sporting goods manufacturers, the growth of 1% exceeded 2010, the expenditure of luxury goods showed an upward trend, and investment was no sweat.More and more boutiques, such as Zobha in the Mill Valley and prAna in the Fillmore district of San Francisco, are opening up, cult brands such as Prima are building a follower and a new movement --Shoe dealers specializing in the production of women's shoes Heroyk on the market.In addition, sportswearOnly ancestors like Lumont and Athleta have called the area home.Established retailers like Lucy of Burlingame, who has just remodeled the flagship store, are also on the same track, getting face.To cater to women who want to equip but don't like sports.goods-Store treatment.The environment is more relaxed, complex, and even well-planned, reflecting the highend retailer.The woman shopping here is a person who can linger."This is where our concepts are different," said Hanna of Zobha ."."It's new.It's not called sportswear.Very calm, very attractive.This is a lifestyle brand.Our whole environment.end boutique."In a typical sports store, I found a lot of products crowded on the floor.Shopping is hard.You go in like, "I have to find my size (and then go out ).Our goods are more like, 'Oh, my God, they are so beautiful.It is more of an exploration experience.The Gulf region is the five most active healthy lifestyle cities in the United States.S.According to Lucy President Mark Brighton, the area is naturally suitable for this shopping experience.Retailers praised the region's unique location for year-round salesIts innovative environment promotes the development of science, technology, art and charity.These factors are combined to attract a specific type of individual who feels "connected" to the community.Bay Area buffet"Choose Health and fitness," says Hannah, who hosts yoga on the square to celebrate the opening of her Mill Valley, a public exercise held across the store.Easy walking and cyclingThis is an active social environment.Great cooperation."That's why prAna chose to be here, more specifically, to open a flagship store near Fillmore."Our hearts are set in San Francisco," said Scott Kerslake, CEO of PrAna .".Although Union Square is a good place, the hotel Fillmore is more impressive.We are trying to make the place where people live a little more casual and more connected.The goal of this store is to be part of the community, "by providingFree yoga meditation classes and public meeting spaces are available.Although this seems to be an out-of-place practice as all opportunities can be purchased online and will never step into the store, the designer's bricks and mortar are on the rise.As LaBelle of Prima said: "Whether running on a treadmill or on a mountain, women just want to feel great and look beautiful."One thing is certain anyway: Your wallet will definitely get exercise.Michelle devila is a staff member at the San Francisco Chronicle.E-Postage: mdevera @ sfchronicle.