Guangzhou seamless underwear development history and direction | FAQ - seamless underwear factory, underwear OEM, body underwear processing, Guangzhou

by:INGOR SPORTSWEAR     2022-05-20
Guangzhou seamless underwear development history and direction

Guangzhou underwear industry started in the 1990s. After the completion of the four districts of the International Trade City in 2008, through the adjustment of the market industry layout, the overall underwear industry was relocated from the Huangyuan Road Knitting Market to the four districts concentrated operation. Guangzhou ingorsports Garment Co., Ltd. was born at that time. The seamless underwear industry is engaged in both domestic and foreign trade, and domestic sales account for a slightly larger proportion. After decades of development, Guangzhou seamless underwear industry has become the largest domestic underwear first-class trade wholesale market and the world's largest underwear trade transit station. It is the largest underwear trade in Guangzhou. One of the most advantageous industries.

With the growth of China's per capita income and the opening of Chinese people's underwear consumption views, underwear consumption has gradually become more fashionable, personalized and diversified, and the demand for underwear consumption by Chinese residents has gradually increased, and the growth rate of the market scale It is relatively obvious that the size of China's underwear market will exceed 200 billion yuan in 2020. And because the Chinese underwear brand enterprises start later than the brand enterprises in Europe, the United States, Japan and other countries, the brand concentration is lower than that of foreign markets, and the overall market has more room for development.

Through the analysis of brand enterprises in the underwear industry, it can be found that the number of physical stores is decreasing every year. On the contrary, the proportion of e-commerce in total operating income is increasing year by year, especially since the epidemic in 2020, the physical stores are even more closed. Who do not know how many.

In the Internet era, it is not necessary to say that online consumption is the general trend, but in the current situation where the traffic dividend is peaking and the cost of public domain traffic is rising, private domain traffic such as live broadcast is a low-cost and high-conversion method. Become the focus of new brand development.

At the same time as the layout of the whole network marketing, in the context of the big data era, the integration of online and offline also includes big data driving and smart stores.

To build a new era of data wholesalers with market orientation, relying on sufficient sales data analysis as support, through big data + artificial intelligence, to make products closer to the needs of market consumers, and through big data to empower customers with accurate Insights, product sales and brand operations.

Integrating online channels, offline stores display products, give customers a sense of experience, and directly perceive the quality of products. The professionalism and good attitude of store staff can also make customers willing to consume.

Through dynamic display such as short videos and live broadcasts, the trust between merchants and customers and the efficiency of information transmission will be enhanced, and the transaction rate will be greatly improved. With the advantages of online and offline service linkage, merchants can effectively maintain and expand their loyal user base.
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